Oreo's Pokémon collab sets fans on a search for rare cookies

Mondelez brand's latest partnership features 16 designs, some harder to find than others

Published On
Sep 08, 2021

Editor's Pick

On June 30, Oreo teased an electrifying new collaboration that had Pokémon fans abuzz.

The tweet has received just under 5,000 likes and over 1,500 retweets in the months since posting. “Pokémon flavored oreos???” violently guessed one user. “Man I can't wait to put an oreo made entirely of fire directly into my mouth” wrote another. And some tweeters even guessed the introduction of the fabled Oreon, a parody evolution of Evee, into the current game.

Today, the Mondelez-owned brand finally announced the partnership that has trainers whipping out their Pokéballs: a collection of 16 limited-edition cookies and Oreo’s first-ever rarity scheme. 

The embossed designs feature beloved Pokémon including Pikachu, Bulbasaur, Charmander and Squirtle, but some cookies, like one featuring Mew, will be much rarer than others (perhaps it’s time to dust off your eBay account).

Pokemon x Oreo designs

An announcement video on Oreo’s social channels features Oreos, some open to reveal their white filling, arranged to create a pixelated movie of a trainer chasing down an elusive Pikachu. After finally trapping the Pokémon, it becomes a Pikachu Oreo, revealing the limited-edition packaging, a colorful collage of the franchise's characters. This isn't Oreo's first time using its cookies to animate a fantasy world. In 2019, the treat was used to replicate the "Game of Thrones" title sequence.

Collaboration packaging

For gamers in California, the reveal video can be seen in physical form on the Venice Beach Boardwalk from now until October 3rd. A massive 8x22 foot mural featuring over 8,000 3D replicas of the Pokemon Oreos (alas, no art licking here) forms a portrait of Pikachu and his signature “Pika Pika” call. 

The cookies are currently available for preorder on the Oreo website and will hit store shelves on September 13.

Pokemon x Oreo mural



Sep 08, 2021
Client :
Client :
Agency :
Senior Director :
Justin Parnell
Marketing Director Equity :
Marion Saenen
Sr. Brand Manager :
Olympia Portale
Production Specialist :
Beth McMorrow
Regional Content Producer :
Christina Woolston
Chief Creative Officer :
Menno Kluin
Executive Creative Director :
Michael Schachtner
Associate Creative Director :
Chris Nelson
Associate Creative Director :
Morgan Perrine
Design Director :
Brian Gartside
Art Director :
Jorge Diaz
Copywriter :
Emmanuel Rocha
Chief Strategy Officer :
Raig Adolfo
Strategy Director :
Maggie Walsh
Senior Strategist :
Justine Deutsch
Strategist :
Skylar Motley
EVP Integrated Production :
Ed Zazzera
SVP Integrated Production :
Carissa Ranelycke
Executive Producer :
Carly Salaman
Project Manager :
Helen Lu
VP Account Management :
Joshua Safran
Account Supervisor :
Kristine Dowd
Associate Account Executive :
Sydney Wheeler
VP Social & Influencer :
Kristin Maverick
Associate Director Social Marketing & Strategy :
Ari Berkowitz
Senior Social Strategist :
Cathy Tobon
Social Marketing Manager :
Jenna D’Ambrosio
Media :
Head of Integrated Film :
Debora den Iseger
Executive Producer :
Jason Georgen
Executive Producer :
Kent Smith
Senior Producer :
Andrew May
EVP Group Account Director :
Laura Davis
Associate Account Director :
Odalis Lopez
Account Manager :
Rachel Startz
Business Affairs Director :
Alex Lebosq
Senior Business Affairs Manager :
Gabbie de Lara
PR Agency :
Weber Shandwick
Media :
Vayner Media
Senior Vice President :
Tzeitel Haviland
Vice President Media :
Ashley Judson
Director Media Planning :
Gillian Curtis
Manager Media Planning :
Yesha Shah
Associate Media Planning :
Ashley Park
Media Analyst :
Tanya Khorti
Vice President Media :
Anthony Scarola
Associate Director Media Buying :
Shivanii Manglani
Manager Media Buying :
Abby Nodvin
Analyst Buying :
Kyle Wenning
Vice President Strategy :
Stephanie Halphen
Director Strategy :
Lisa Bernstein
Associate Strategist :
Justin McMillin
Audio Post Production :
Sound Design + Mix :
Josh Wilson
Animation :
Executive Producer :
Larissa Berringer
Head of Production :
Cat Pavitt
Producer :
Samantha Wong
Creative Director :
Timothy Williams
Head of CG :
Jordan Carroll
CG Lead :
Daniel Bruce
Compositing Lead :
Joseph Taylor
Illustrators/Cel Animation :
Harry Teitelman
Illustrators/Cel Animation :
Ali Beisber
Illustrators/Cel Animation :
Mo Yang
Designer :
Gabriel Perez
Designer :
Will Golladay
Animation :
Jordan Harris
Animation :
Edwin Schaap
CG Team :
Chris Friesen
CG Team :
Online Editor :
Stephen Cheatum
Flame :
Serina Flores
Music Company :
Global Creative Director :
Elijah B. Torn
Head of Production :
Molly Young
Senior Producer :
Dawn Redmann
Producer :
Dale Mason

Need a credit fix? Contact the Creativity Editors