Oreo's Pokémon collab sets fans on a search for rare cookies
Mondelez brand's latest partnership features 16 designs, some harder to find than others
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On June 30, Oreo teased an electrifying new collaboration that had Pokémon fans abuzz.
Our newest collab in September is going to be⚡️
— OREO Cookie (@Oreo) June 30, 2021
Can you guess what it is, Trainers? Here are some more hints: 🍃🔥💧 pic.twitter.com/g8t9fzDepH
The tweet has received just under 5,000 likes and over 1,500 retweets in the months since posting. “Pokémon flavored oreos???” violently guessed one user. “Man I can't wait to put an oreo made entirely of fire directly into my mouth” wrote another. And some tweeters even guessed the introduction of the fabled Oreon, a parody evolution of Evee, into the current game.
Oreon will become real in two months. pic.twitter.com/zN1li2YdgT
— Jake the Victini (@MonochromeKirby) July 2, 2021
Today, the Mondelez-owned brand finally announced the partnership that has trainers whipping out their Pokéballs: a collection of 16 limited-edition cookies and Oreo’s first-ever rarity scheme.
The embossed designs feature beloved Pokémon including Pikachu, Bulbasaur, Charmander and Squirtle, but some cookies, like one featuring Mew, will be much rarer than others (perhaps it’s time to dust off your eBay account).
An announcement video on Oreo’s social channels features Oreos, some open to reveal their white filling, arranged to create a pixelated movie of a trainer chasing down an elusive Pikachu. After finally trapping the Pokémon, it becomes a Pikachu Oreo, revealing the limited-edition packaging, a colorful collage of the franchise's characters. This isn't Oreo's first time using its cookies to animate a fantasy world. In 2019, the treat was used to replicate the "Game of Thrones" title sequence.
For gamers in California, the reveal video can be seen in physical form on the Venice Beach Boardwalk from now until October 3rd. A massive 8x22 foot mural featuring over 8,000 3D replicas of the Pokemon Oreos (alas, no art licking here) forms a portrait of Pikachu and his signature “Pika Pika” call.
The cookies are currently available for preorder on the Oreo website and will hit store shelves on September 13.
Credits
- Date
- Sep 08, 2021
- Client :
- Oreo
- Client :
- Pokemon
- Agency :
- 360i
- Senior Director :
- Justin Parnell
- Marketing Director Equity :
- Marion Saenen
- Sr. Brand Manager :
- Olympia Portale
- Production Specialist :
- Beth McMorrow
- Regional Content Producer :
- Christina Woolston
- Chief Creative Officer :
- Menno Kluin
- Executive Creative Director :
- Michael Schachtner
- Associate Creative Director :
- Chris Nelson
- Associate Creative Director :
- Morgan Perrine
- Design Director :
- Brian Gartside
- Art Director :
- Jorge Diaz
- Copywriter :
- Emmanuel Rocha
- Chief Strategy Officer :
- Raig Adolfo
- Strategy Director :
- Maggie Walsh
- Senior Strategist :
- Justine Deutsch
- Strategist :
- Skylar Motley
- EVP Integrated Production :
- Ed Zazzera
- SVP Integrated Production :
- Carissa Ranelycke
- Executive Producer :
- Carly Salaman
- Project Manager :
- Helen Lu
- VP Account Management :
- Joshua Safran
- Account Supervisor :
- Kristine Dowd
- Associate Account Executive :
- Sydney Wheeler
- VP Social & Influencer :
- Kristin Maverick
- Associate Director Social Marketing & Strategy :
- Ari Berkowitz
- Senior Social Strategist :
- Cathy Tobon
- Social Marketing Manager :
- Jenna D’Ambrosio
- Media :
- Media.Monks
- Head of Integrated Film :
- Debora den Iseger
- Executive Producer :
- Jason Georgen
- Executive Producer :
- Kent Smith
- Senior Producer :
- Andrew May
- EVP Group Account Director :
- Laura Davis
- Associate Account Director :
- Odalis Lopez
- Account Manager :
- Rachel Startz
- Business Affairs Director :
- Alex Lebosq
- Senior Business Affairs Manager :
- Gabbie de Lara
- PR Agency :
- Weber Shandwick
- Media :
- Vayner Media
- Senior Vice President :
- Tzeitel Haviland
- Vice President Media :
- Ashley Judson
- Director Media Planning :
- Gillian Curtis
- Manager Media Planning :
- Yesha Shah
- Associate Media Planning :
- Ashley Park
- Media Analyst :
- Tanya Khorti
- Vice President Media :
- Anthony Scarola
- Associate Director Media Buying :
- Shivanii Manglani
- Manager Media Buying :
- Abby Nodvin
- Analyst Buying :
- Kyle Wenning
- Vice President Strategy :
- Stephanie Halphen
- Director Strategy :
- Lisa Bernstein
- Associate Strategist :
- Justin McMillin
- Audio Post Production :
- Ponysound
- Sound Design + Mix :
- Josh Wilson
- Animation :
- Framestore
- Executive Producer :
- Larissa Berringer
- Head of Production :
- Cat Pavitt
- Producer :
- Samantha Wong
- Creative Director :
- Timothy Williams
- Head of CG :
- Jordan Carroll
- CG Lead :
- Daniel Bruce
- Compositing Lead :
- Joseph Taylor
- Illustrators/Cel Animation :
- Harry Teitelman
- Illustrators/Cel Animation :
- Ali Beisber
- Illustrators/Cel Animation :
- Mo Yang
- Designer :
- Gabriel Perez
- Designer :
- Will Golladay
- Animation :
- Jordan Harris
- Animation :
- Edwin Schaap
- CG Team :
- Chris Friesen
- CG Team :
- CK Lu
- Online Editor :
- Stephen Cheatum
- Flame :
- Serina Flores
- Music Company :
- MassiveMusic
- Global Creative Director :
- Elijah B. Torn
- Head of Production :
- Molly Young
- Senior Producer :
- Dawn Redmann
- Producer :
- Dale Mason
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