Forsman & Bodenfors' Campaign for Swedish Supermarket Wins Cannes PR Grand Prix
Project by Coop Studied the Effects of Organic Food on a Family
Editor's Pick
Swedish creative shop Forsman & Bodenfors' "The Organic Effect" for client Coop took the top prize for PR at the Cannes Lions International Festival of Creativity. The winning campaign, which furthered a cause and generated impressive sales results, continues the trend of creative agencies winning the top prize in the PR category.
In "The Organic Effect," Swedish supermarket client Coop partnered with the Swedish Environmental Research Institute to study and document what happens to the members of a family, and their bodies, when they switch from conventional food to organic food. The study and documentary showed that when the family switched to organic food, both the occurrence and the number of pesticides were reduced. The video was viewed 35 million times, sales of organic food grew sharply and Coop had its best year in two decades.
"It got people to pay attention in a surprising and somewhat alarming way and it caused a change in business," said John Clinton, North American head of creative and content at Edelman and PR jury president. "We found that to be worthy of the Grand Prix."
Read more about the category winners over at AdAge.com.
Credits
- Date
- Jun 21, 2016
- Brand :
- Co-op (Sweden)
- Client :
- Co-op (Sweden)
- Agency :
- Forsman & Bodenfors
- Advertising Supervisor :
- Frida Jarlbäck
- Advertising Supervisor :
- Maria Eriksson
- Account Supervisor :
- Anders Härneman
- Account Manager :
- Lena Grundström
- Account Manager :
- Patrik Danroth
- Art Director :
- Johan Eghammer
- Art Director :
- Johanna Hofman-Bang
- Copywriter :
- Johan Olivero
- Designer :
- Viktor Brittsjo
- Designer :
- Axel Soderlund
- Creative Planner :
- Amelie Sandström
- Creative Planner :
- My Troedsson
- PR :
- Desiree Maurd
- PR :
- Maja Bredberg
- PR Agency :
- Kingstreet
- Agency Digital Producer :
- Asa Hammar
- Agency Digital Producer :
- Helena Ward
- Agency Film Producer :
- Asa Hammar
- Agency Film Producer :
- Helena Ward
- Production Company :
- ACNE Production
- Post Production :
- Nordisk Film Shortcut
- Director :
- Marcus Svanberg
- Producer :
- Kristofer Larsson
- Production Manager :
- Anki Gyllengård
- Director, Photography :
- Anders Jedenfors
- Editor :
- Henning Mark
- Sound Director :
- Plop Produktion AP
- Media Partner :
- BeOn/AOL
- Client :
- Carl Dyrssen
- Publishing :
- Jenny Canborn
- International PR :
- Jenny Canborn
Need a credit fix? Contact the Creativity Editors