The Origin of Determination

In October, we launched a 60-second brand spot called, “The Origin of Determination.” It takes viewers on a journey through the company’s global, 73-year product history to demonstrate how Honda will continue innovating to fulfill the vision from founder Soichiro Honda that “the purpose of technology is to help people.” The TV spot features more than 100 of Honda’s pioneering products, while pointing toward Honda’s future. Creating the spot required a combination of historical photos, live-action and computer graphics (CG) models to tell the company’s mobility story in one, action-packed sequence.

The Origin of Determination

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