Fiat : Original Parts 1

Changing the story.

Published On
Feb 28, 2012
Original Parts 1

Editor's Pick

A print campaign for Fiat from Leo Burnett Tailor Made, Brazil, points out that 'just one non-original part changes the whole story'. Each execution contains an item that lends a whole new nuance to the outfit, like pink handcuffs among the clinical whites of a nurses uniform and tools. Other executions show anomalies among a set of clown gear and abutler accessories.


Feb 29, 2012
Brand :
Client :
Agency :
Leo Burnett Tailor Made - Brazil
Creative Director :
Marcelo Reis
Creative Director :
Guilherme Jahara
Art Director :
Alexandre Pagano
Art Director :
Raphael Taira
Art Director :
Bruno Mukai
Copywriter :
Joao Caetano
Copywriter :
Filipi Longuin

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