Premier Health was suffering from a common problem in healthcare – too much content stuffed into the existing website.
As the largest healthcare provider in Central and Southern Ohio, Premier Health was suffering from a common problem in healthcare – too much content stuffed into the existing website with little to no thought about a good consumer experience.
LEAP Agency followed its long-established process to create a consumer journey and experience worthy of the Premier Health name.
At the core, the new experience would take advantage of content personalization so that the consumer journey was tailored to the user making the user feel immediately at home.
LEAP Agency conducted more than a dozen stakeholder interviews, then our in-house Research Team hosted eight local focus groups with current and prospective patients to determine what mattered most in a healthcare website.
Journey maps and content tracks are key to creating a satisfying online user experience. The answers to these questions then segment and lead the user through the appropriate path with content created for specific journeys.
The vision for the new PremierHealth.com was this: incredibly helpful, shockingly simple.
It centered around a vision for site search that would not only populate as the user was typing but would be far more intuitive than most site searches of today. Content was categorized to display in sections and move dynamically to indicate what was receiving the most clicks.
After auditing over 8,000 pages against 110,000 competitor pages and nearly 30 focus groups, Premier Health's new website saw a 22% increase in their "Find A Doctor" conversions and a 110% increase in organic website traffic.
- Sep 29, 2020
- Agency :
- LEAP Group
- Client :
- Premier Health
Need a credit fix? Contact the Creativity Editors