Hear Harrison Ford, Julia Roberts and More Put Voices to Nature
Films for Conservation International Debut at SXSW Eco This Week
Editor's Pick
Celebrities including Harrison Ford, Julia Roberts, Robert Redford and Kevin Spacey narrate a series of nature-themed films for environmental organization Conservation International, launching at SXSW Eco in Austin, Texas this week. In the films, the actors speak as the voices of nature itself, expressing misgivings about how human beings are treating the earth. In the version above, Ford -- who also serves as vice chairman of Conservation International and is credited as copywriter on the campaign -- is the voice of the ocean, reminding us that "Every living thing on this planet needs me."
The films were made by TBWA/Media Arts Lab with the creative spearheaded by chairman Lee Clow. The campaign will invite viewers to join the discussion by using the hashtag #NatureIsSpeaking. HP has pledged to give $1 to Conservation International, up to $1 million, for every use of #NatureIsSpeaking on Twitter, Facebook, Instagram, Google+, Vine, LinkedIn, YouTube and Tumblr.
Credits
- Date
- Oct 06, 2014
- Brand :
- Conservation International
- Client :
- Conservation International
- Agency :
- TBWA/Media Arts Lab
- Chairperson :
- Lee Clow
- Executive Creative Director/Production :
- Eric Grunbaum
- Group Creative Director :
- Scott Trattner
- Chief Strategy Officer :
- Elena Hale
- Director, Content :
- Jennifer Golub
- Senior Copywriter :
- Tim Geoghegan
- Copywriter :
- Harrison Ford
- Associate Creative Director :
- Holly Hessler
- Associate Creative Director :
- Helena Skonieczny
- Copywriter :
- Tor Lemhag
- Copywriter :
- Lonnie Elliott
- Art Director :
- Laura Niubo
- Art Director :
- Hillary Coe
- Art Director :
- Ren Toner
- Junior Designer :
- Sangli Li
- Junior Designer :
- Maia Swift
- Designer :
- MAL Design
- Producer :
- Betsy Schoenfeld
- Producer :
- Mai Huynh
- Producer :
- Jacquelyn Frisco-Habsburg
- Group Planning Director :
- Aileen Russell
- Planning Director :
- Emily Bronkesh-Buchbinder
- Social Beta Planner :
- Garrett Black
- Business Affairs :
- Kathy Brooks
- Production Company :
- Radical Media
- Chairman and Chief Executive Officer :
- Jon Kamen
- Executive Producer :
- Donna Portaro
- Editorial Company :
- Outpost Digital
- Producer :
- Gina Grosso
- Editor :
- Jesse Overman
- Editor :
- Dan Bootzin
- Assistant Editor :
- Rob Taylor
- Assistant Editor :
- Gabriel Cullen
- Color Correction :
- Nicholas Caramonta
- Online :
- Gabriel Cullen
- Music/Sound Design :
- Beacon Street Studios
- Executive Producer :
- Leslie DiLullo
- Composer :
- Andrew Feltenstein
- Composer :
- John Nau
- Mix :
- Kate Vadnais
- Mixer :
- Mike Franklin
- Mix Assistant :
- Dewey Thomas
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