An Ugly Unicorn Triumphs in Animated 'Grand National' Epic for Channel 4

Mythologically-Themed Spot Was Directed by Nexus' Smith and Foulkes

Published On
Mar 20, 2015

Editor's Pick

Channel 4's 4Creative has created an animated mini-epic this year to promote its coverage of the U.K.'s most famous horse race, the Grand National.

While it couldn't be more different from last year's ad, which featured half naked men fighting, this one, directed by Nexus duo Alan Smith and Adam Foulkes, is equally gripping. Called "The Outsider," it's the story of a baby unicorn who, like the Ugly Duckling, doesn't fit in -- in a world of pastel ponies, he's dark and has a twisted horn and underdeveloped wings. After an epic chase across a mythological landscape in which he attempts to outrun the other unicorns, he transforms into a race horse, and you can probably guess the rest.

John Allison and Chris Bovill, Heads of 4Creative said in a statement: "People love the Grand National because even the outsider has a chance. We wanted to dramatise this whilst at the same time blowing the whistle on all the prejudiced unicorns out there."

This year's Crabbie's Grand National Festival is broadcast live on Channel 4 from April 9 to 11.

Credits

Date
Mar 20, 2015
Agency:
4Creative
Creative Director:
Chris Bovill
Creative Director:
John Allison
Creative Team:
Jack Croft
Creative Team:
Stacey Bird
Agency Producer:
Shananne Lane
Group Business Director:
Olivia Browne
Production Company:
Nexus
Director:
Smith & Foulkes
Executive Creative Director:
Chris OReilly
Producer:
Tracey Cooper
Production Manager:
Fernanda Garcia Lopez
CG Lead:
Florian Caspar
Animation:
Nexus
Mix and Sound Design:
Anthony Moore
Mix and Sound Design:
Phil Bolland
Music Company:
Siren
Producer:
Sean Atherton
Composer:
Alex Baranowski

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Project Type