The 'Flashdance' water bucket, Kenny from 'South Park' and Dora the Explorer star in latest Paramount+ ads
New spots for the streaming service via Droga5 mash up more entertainment properties
Editor's Pick
There's seemingly no end to the parade of Paramount (formerly Viacom CBS) characters available to meet on a mountaintop in the continuing Paramount+ campaign from Droga5. But their seamless interactions in the campaign's various scenarios is where the entertainment really kicks in.
In one of the latest new spots from Droga5, the catalyst is the bucket of water from "Flashdance," which douses the heads of cast members including the Transformer Bumblebee, Gladys Murphy from "Crank Yankers" and NFL player Matthew Judon, in a recreation of the '80s classic movie's famously erotic scene. Finally, it crushes Kenny from South Park (seen off with the usual "Oh my god they killed Kenny" epitaph). The spot debuted during last weekend's "Saturday Night Live."
For younger viewers, a second spot sees an intrepid animated group including Dora the Explorer, Aang from "Avatar: The Last Airbender," Skye and Chase from "Paw Patrol," Blue from "Blue’s Clues" and Peppa Pig. They come across a cave painting at the top of the mountain depicting yet more characters from Paramount properties, SpongeBob and Sonic the Hedgehog among them.
Credits
- Date
- Mar 02, 2022
- Client :
- Paramount+
- Agency :
- Droga5
- Co-Chief Creative Officer :
- Tim Gordon
- Co-Chief Creative Officer :
- Felix Richter
- Group Creative Director :
- Dan Kelly
- Sr. Copywriter :
- Sean Buckhorn
- Sr. Art Director :
- Gonzalo Navarro
- Executive Producer :
- Jeremy Fox
- Sr. Producer :
- Forrest Holt
- Producer :
- Adam Vevang
- Associate Producer :
- Lauren Bautista
- Group Communications Strategy Director :
- Kathryn Ruocco
- Brand Strategy Director :
- Emily Mulvey
- Senior Communications Strategist :
- Soheyla Escher
- Executive Group Account Director :
- Giovanni Villamar
- Group Account Director :
- Stefane Rosa
- Account Director :
- Rosalie Bonner
- Account Supervisor :
- Sydney McComas
- Account Manager :
- Anita Richmond
- Project Manager :
- Douglas Brewster
- Director of Business Affairs :
- Dan Simonetti
- Associate Director & Sr. Business Affairs :
- Thomas Vendittelli
- Jr. Business Affairs Manager :
- Allison Goldblatt
- EVP Head of Operations & CMO :
- Domenic DiMeglio
- SVP Consumer Marketing :
- Tammy Henault
- SVP Content Strategy & Marketing :
- Malene Sam
- SVP Creative Marketing :
- Terry Minogue
- VP Brand Creative :
- Janine Evangelista
- Sr. Creative Director :
- Jedd Scher
- Executive Producer :
- Emmanuelle Lebœuf
- SVP Head of Design :
- Matthew Hernandez
- Creative Director :
- Michael Sutton-Long
- Sr. Creative Director :
- Mark Weinstein
- VP Global Brand Marketing :
- James Cullen
- Sr. Brand Marketing Manager :
- Allison Mickler
- Director Operations & Planning :
- Rob Monforto
- Executive Producer :
- Chris Daviau
- Sr. Production Manager :
- Matt Curley
- Production Manager :
- Christan Leonard
- Production Manager :
- Alyssa Wilson
- Production Coordinator :
- Kathleen Hickey
- Production Coordinator :
- Chazz Williams
- SVP Business & Legal Affairs :
- Ranfi Rivera
- VP & Counsel :
- Renat Engel
- Partner Managing Director :
- Christina Rust
- Business Affairs Director :
- Quentin Perry
- Business Affairs Sr. Manager :
- Whitney Vose
- Campaign Project Manager :
- Dara Driscoll
- Director Project Management :
- Jill Churco
- Production Company :
- O-Positive
- Director :
- David Shane
- DOP :
- Jeff Kim
- Executive Producer :
- Ralph Laucella
- Executive Producer :
- Marc Grill
- Producer :
- Jason Reda
- Producer :
- Devon Clark
- Production Designer :
- Maia Javan
- First Assistant Director :
- Greg McCollum
- Production Supervisor :
- Luke Flegar
- Editorial :
- The Mill
- Editor :
- Alex Trierweiler
- Post Production VFX :
- The Mill
- Executive Creative Director :
- Nathan Kane
- Colorist :
- Oisin O'Driscoll
- Executive Creative Director :
- Nathan Kane
- Producer :
- Ellie Thwaites
- Previs Supervisor :
- Arsen Arzumanyan
- 2D Lead Artist :
- Rich McKeand
- 3D Lead Artist :
- Sam Driscoll
- 3D Lead Artist :
- Ben Blundell
- 2D Artist :
- Val Scalamandre
- 3D Artist :
- Artur Drozdowicz
- 3D Artist :
- Wesley Roblett
- 3D Artist :
- Laurie Estampes
- 3D Artist :
- Kieran Russell
- Finish Artist :
- Jeanette Eiternes
- Matte Painting :
- Andrew Brooks
- Music :
- Human
- Executive Producer :
- James Dean Wells
- Creative Lead :
- Morgan Visconti
- Composer :
- Jonathan Hubbell
- Composer :
- Tom Keery
- Sound :
- Heard City
- Sound Designer / Audio Mixer :
- Stefano Campello
- Assistant Engineer :
- Chenoa Tarin
- Assistant Engineer :
- Ronnie Stapleton
- Assistant Engineer :
- Seth Brogdon
- Assistant Engineer :
- Virginia Wright
- Assistant Engineer :
- Zoltan Monori
- Managing Director/Partner :
- Gloria Pitagorsky
- Executive Producer :
- Sasha Awn
- Executive Producer :
- Jackie James
- Senior Producer :
- Liana Rosenberg
- Producer :
- Nick DuVarney
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