There's seemingly no end to the parade of Paramount (formerly Viacom CBS) characters available to meet on a mountaintop in the continuing Paramount+ campaign from Droga5. But their seamless interactions in the campaign's various scenarios is where the entertainment really kicks in.
In one of the latest new spots from Droga5, the catalyst is the bucket of water from "Flashdance," which douses the heads of cast members including the Transformer Bumblebee, Gladys Murphy from "Crank Yankers" and NFL player Matthew Judon, in a recreation of the '80s classic movie's famously erotic scene. Finally, it crushes Kenny from South Park (seen off with the usual "Oh my god they killed Kenny" epitaph). The spot debuted during last weekend's "Saturday Night Live."
For younger viewers, a second spot sees an intrepid animated group including Dora the Explorer, Aang from "Avatar: The Last Airbender," Skye and Chase from "Paw Patrol," Blue from "Blue’s Clues" and Peppa Pig. They come across a cave painting at the top of the mountain depicting yet more characters from Paramount properties, SpongeBob and Sonic the Hedgehog among them.
Once again the witty and entertaining campaign is helmed by David Shane of O Positive. The effort began in 2021 with a multi-spot push during the Super Bowl
, continued earlier this year with another ad
that featured the likes of Beavis and Butthead, Master Chief and Miranda Cosgrove of "iCarly."