The 'Flashdance' water bucket, Kenny from 'South Park' and Dora the Explorer star in latest Paramount+ ads

New spots for the streaming service via Droga5 mash up more entertainment properties

Published On
Mar 02, 2022

Editor's Pick

There's seemingly no end to the parade of Paramount (formerly Viacom CBS) characters available to meet on a mountaintop in the continuing Paramount+ campaign from Droga5. But their seamless interactions in the campaign's various scenarios is where the entertainment really kicks in.

In one of the latest new spots from Droga5, the catalyst is the bucket of water from "Flashdance," which douses the heads of cast members including the Transformer Bumblebee, Gladys Murphy from "Crank Yankers" and NFL player Matthew Judon, in a recreation of the '80s classic movie's famously erotic scene. Finally, it crushes Kenny from South Park (seen off with the usual "Oh my god they killed Kenny" epitaph). The spot debuted during last weekend's "Saturday Night Live."

For younger viewers, a second spot sees an intrepid animated group including Dora the Explorer, Aang from "Avatar: The Last Airbender," Skye and Chase from "Paw Patrol," Blue from "Blue’s Clues" and Peppa Pig. They come across a cave painting at the top of the mountain depicting yet more characters from Paramount properties, SpongeBob and Sonic the Hedgehog among them.

 

 

 
 
Once again the witty and entertaining campaign is helmed by David Shane of O Positive. The effort began in 2021 with a multi-spot push during the Super Bowl, continued earlier this year with another ad that featured the likes of Beavis and Butthead, Master Chief and Miranda Cosgrove of "iCarly."

Credits

Date
Mar 02, 2022
Client :
Paramount+
Agency :
Droga5
Co-Chief Creative Officer :
Tim Gordon
Co-Chief Creative Officer :
Felix Richter
Group Creative Director :
Dan Kelly
Sr. Copywriter :
Sean Buckhorn
Sr. Art Director :
Gonzalo Navarro
Executive Producer :
Jeremy Fox
Sr. Producer :
Forrest Holt
Producer :
Adam Vevang
Associate Producer :
Lauren Bautista
Group Communications Strategy Director :
Kathryn Ruocco
Brand Strategy Director :
Emily Mulvey
Senior Communications Strategist :
Soheyla Escher
Executive Group Account Director :
Giovanni Villamar
Group Account Director :
Stefane Rosa
Account Director :
Rosalie Bonner
Account Supervisor :
Sydney McComas
Account Manager :
Anita Richmond
Project Manager :
Douglas Brewster
Director of Business Affairs :
Dan Simonetti
Associate Director & Sr. Business Affairs :
Thomas Vendittelli
Jr. Business Affairs Manager :
Allison Goldblatt
EVP Head of Operations & CMO :
Domenic DiMeglio
SVP Consumer Marketing :
Tammy Henault
SVP Content Strategy & Marketing :
Malene Sam
SVP Creative Marketing :
Terry Minogue
VP Brand Creative :
Janine Evangelista
Sr. Creative Director :
Jedd Scher
Executive Producer :
Emmanuelle Lebœuf
SVP Head of Design :
Matthew Hernandez
Creative Director :
Michael Sutton-Long
Sr. Creative Director :
Mark Weinstein
VP Global Brand Marketing :
James Cullen
Sr. Brand Marketing Manager :
Allison Mickler
Director Operations & Planning :
Rob Monforto
Executive Producer :
Chris Daviau
Sr. Production Manager :
Matt Curley
Production Manager :
Christan Leonard
Production Manager :
Alyssa Wilson
Production Coordinator :
Kathleen Hickey
Production Coordinator :
Chazz Williams
SVP Business & Legal Affairs :
Ranfi Rivera
VP & Counsel :
Renat Engel
Partner Managing Director :
Christina Rust
Business Affairs Director :
Quentin Perry
Business Affairs Sr. Manager :
Whitney Vose
Campaign Project Manager :
Dara Driscoll
Director Project Management :
Jill Churco
Production Company :
O-Positive
Director :
David Shane
DOP :
Jeff Kim
Executive Producer :
Ralph Laucella
Executive Producer :
Marc Grill
Producer :
Jason Reda
Producer :
Devon Clark
Production Designer :
Maia Javan
First Assistant Director :
Greg McCollum
Production Supervisor :
Luke Flegar
Editorial :
The Mill
Editor :
Alex Trierweiler
Post Production VFX :
The Mill
Executive Creative Director :
Nathan Kane
Colorist :
Oisin O'Driscoll
Executive Creative Director :
Nathan Kane
Producer :
Ellie Thwaites
Previs Supervisor :
Arsen Arzumanyan
2D Lead Artist :
Rich McKeand
3D Lead Artist :
Sam Driscoll
3D Lead Artist :
Ben Blundell
2D Artist :
Val Scalamandre
3D Artist :
Artur Drozdowicz
3D Artist :
Wesley Roblett
3D Artist :
Laurie Estampes
3D Artist :
Kieran Russell
Finish Artist :
Jeanette Eiternes
Matte Painting :
Andrew Brooks
Music :
Human
Executive Producer :
James Dean Wells
Creative Lead :
Morgan Visconti
Composer :
Jonathan Hubbell
Composer :
Tom Keery
Sound :
Heard City
Sound Designer / Audio Mixer :
Stefano Campello
Assistant Engineer :
Chenoa Tarin
Assistant Engineer :
Ronnie Stapleton
Assistant Engineer :
Seth Brogdon
Assistant Engineer :
Virginia Wright
Assistant Engineer :
Zoltan Monori
Managing Director/Partner :
Gloria Pitagorsky
Executive Producer :
Sasha Awn
Executive Producer :
Jackie James
Senior Producer :
Liana Rosenberg
Producer :
Nick DuVarney
Assistant Producer :

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