Tostitos' 'Party Safe' Bag of Chips Will Warn You Off Drunk Driving (and Call You an Uber)
Campaign Offers $10 Off Ride Service on Super Bowl Night
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Just in time for the Super Bowl, Tostitos has created a bag of chips that reminds you not to drink and drive.
Created by Goodby Silverstein & Partners, the limited-edition "Party Safe Bags" contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a "Don't drink and drive" message. People can also call for free rides via Uber by simply tapping their bags with their phones.
As part of the campaign , Tostitos partnered with Mothers Against Drunk Driving (MADD) and Uber to offer party-goers $10 off a ride on Sunday, Feb. 5.
Roger Baran, Goodby Silverstein & Partners (GS&P) creative director, said in a statement: "For a football fan, there is a lot of emotion involved with a game. It's easy to drink more than you planned. And a lot of times all you need to stop short of driving after drinking is a friend who calls you off. On Sunday of the big game, we want Tostitos to be that friend."
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Credits
- Date
- Jan 24, 2017
- Brand :
- Tostitos
- Client :
- Tostitos
- Agency :
- Goodby Silverstein & Partners
- Director :
- John X Carey
- Production Company :
- Anonymous Content
- Chief Marketing Officer :
- Jennifer Saenz
- Vice President, Marketing :
- Jeff Klein
- Senior Creative Director :
- Pat OToole
- Director :
- Nicolle Poole
- Brand Manager :
- Tom Stingelin
- Vice President, Communications :
- Chris Kuechenmeister
- Senior Director, Public Relations :
- Joan Cetera
- Co-Chairperson :
- Rich Silverstein
- Chief Creative Officer :
- Margaret Johnson
- Creative Director :
- Roger Baran
- Creative Director :
- Sam Luchini
- Art Director :
- Ricardo Matos
- Art Director :
- Fabio Benedetto
- Art Director :
- Nomi Malik
- Copywriter :
- Otto Pajunk
- Bag Design :
- Sam Luchini
- Designer :
- Lorenz Ortiz
- Bag Production Company :
- Colorbar /Laser Custom Design
- Principal :
- Douglas Huynh
- Principal :
- Stephen Cross
- Director, Broadcast Production :
- Tod Puckett
- Executive Broadcast Producer :
- Hilary Coate
- Broadcast Producer :
- Christina Wells
- Interactive Producer :
- Severin Sauliere
- Senior Art and Print Producer :
- Noah Dasho
- Digital Artist :
- Jessica Pettigrew
- Photographer :
- Quinn Gravier
- Director, Strategy :
- Ralph Paone
- Director, Communications :
- Meredith Vellines
- Managing Partner :
- Brian McPherson
- Group Account Director :
- Meredith Williams
- Account Director :
- Becca Morris
- Account Manager :
- Casey OBrien
- Assistant Account Manager :
- Andrew Betoff
- Community Manager :
- Kristine Ciardello
- Business Affairs Director :
- Judy Ybarra
- Business Affairs Manager :
- Chrissy Shearer
- Director, Photography :
- Chris Saul
- Executive Producer :
- Sue Ellen Clair
- Producer :
- Saul Germain
- Editing Company :
- Stitch
- Editor :
- Phillip Owens
- Assistant Editor :
- Weston Cadwell
- Sound Design :
- Lime Studios
- Mix :
- Lime Studios
- Audio Engineer :
- Tom Paolantonio
- Assistant Audio Engineer :
- Peter Lapinski
- Music :
- Musicbed
- Visual Effects :
- Stitch
- Executive Producer :
- Mila Davis
- Visual Effects Producer :
- Liz Katsarelas
- Visual Effects :
- Bacon
- Visual Effects Producer :
- Marguerite Olivelle
- Visual Effects Artist :
- Mitch Gardiner
- Colorist :
- Michael Gossen
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