Tostitos' 'Party Safe' Bag of Chips Will Warn You Off Drunk Driving (and Call You an Uber)

Campaign Offers $10 Off Ride Service on Super Bowl Night

Published On
Jan 24, 2017

Editor's Pick

Just in time for the Super Bowl, Tostitos has created a bag of chips that reminds you not to drink and drive.

Created by Goodby Silverstein & Partners, the limited-edition "Party Safe Bags" contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a "Don't drink and drive" message. People can also call for free rides via Uber by simply tapping their bags with their phones.

As part of the campaign , Tostitos partnered with Mothers Against Drunk Driving (MADD) and Uber to offer party-goers $10 off a ride on Sunday, Feb. 5.

Roger Baran, Goodby Silverstein & Partners (GS&P) creative director, said in a statement: "For a football fan, there is a lot of emotion involved with a game. It's easy to drink more than you planned. And a lot of times all you need to stop short of driving after drinking is a friend who calls you off. On Sunday of the big game, we want Tostitos to be that friend."

Credits

Date
Jan 24, 2017
Brand :
Tostitos
Client :
Tostitos
Agency :
Goodby Silverstein & Partners
Director :
John X Carey
Production Company :
Anonymous Content
Chief Marketing Officer :
Jennifer Saenz
Vice President, Marketing :
Jeff Klein
Senior Creative Director :
Pat OToole
Director :
Nicolle Poole
Brand Manager :
Tom Stingelin
Vice President, Communications :
Chris Kuechenmeister
Senior Director, Public Relations :
Joan Cetera
Co-Chairperson :
Rich Silverstein
Chief Creative Officer :
Margaret Johnson
Creative Director :
Roger Baran
Creative Director :
Sam Luchini
Art Director :
Ricardo Matos
Art Director :
Fabio Benedetto
Art Director :
Nomi Malik
Copywriter :
Otto Pajunk
Bag Design :
Sam Luchini
Designer :
Lorenz Ortiz
Bag Production Company :
Colorbar /Laser Custom Design
Principal :
Douglas Huynh
Principal :
Stephen Cross
Director, Broadcast Production :
Tod Puckett
Executive Broadcast Producer :
Hilary Coate
Broadcast Producer :
Christina Wells
Interactive Producer :
Severin Sauliere
Senior Art and Print Producer :
Noah Dasho
Digital Artist :
Jessica Pettigrew
Photographer :
Quinn Gravier
Director, Strategy :
Ralph Paone
Director, Communications :
Meredith Vellines
Managing Partner :
Brian McPherson
Group Account Director :
Meredith Williams
Account Director :
Becca Morris
Account Manager :
Casey OBrien
Assistant Account Manager :
Andrew Betoff
Community Manager :
Kristine Ciardello
Business Affairs Director :
Judy Ybarra
Business Affairs Manager :
Chrissy Shearer
Director, Photography :
Chris Saul
Executive Producer :
Sue Ellen Clair
Producer :
Saul Germain
Editing Company :
Stitch
Editor :
Phillip Owens
Assistant Editor :
Weston Cadwell
Sound Design :
Lime Studios
Mix :
Lime Studios
Audio Engineer :
Tom Paolantonio
Assistant Audio Engineer :
Peter Lapinski
Music :
Musicbed
Visual Effects :
Stitch
Executive Producer :
Mila Davis
Visual Effects Producer :
Liz Katsarelas
Visual Effects :
Bacon
Visual Effects Producer :
Marguerite Olivelle
Visual Effects Artist :
Mitch Gardiner
Colorist :
Michael Gossen

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Project Type