Don't Waste Your Life in the Supermarket, Warns Aldi's Latest Funny Aussie Spot

We Won't Overwhelm You With Pasta Sauce, Says Retailer

Published On
May 31, 2017

Editor's Pick

Aldi's Australian campaign to show that its stores are "Good Different" continues, with a funny spot warning of the perils of having too much choice in other supermarkets.

A man and his toddler son enter the supermarket, and as his son wanders off the father sees so many brands of pasta sauce he doesn't know where to start. Fast forward a long, long time and the dad still hasn't made up his mind -- yet his hair has whitened (what's left of it) and the son barely squeezes into his boy clothes. Visitors to large grocery stores in any country might just recognize that feeling.

Steve Ayson directed the ad via The Sweet Shop, for agency BMF.


May 31, 2017
Agency :
Client :
Client :
Executive Creative Director :
Cam Blackley
Creative Director :
Alex Derwin
Associate Creative Director :
Rosita Rawnsley-Mason
Art Director :
Dantie van der Merwe
Art Director :
Rosita Rawnsley-Mason
Art Director :
Nadia Ahmad
Copywriter :
David Fraser
Copywriter :
Tom Johnson
Copywriter :
Millicent Malcolm
Designer :
Matthew Hughes
Executive Planning Director :
Christina Aventi
Head of Planning :
Hugh Munro
Managing Director :
Stephen McArdle
Group Account Director :
Toby Hussey
Account Director :
Hayley Basham
Agency Producer :
Jenny Lee Archer
Agency :
Director :
Steve Ayson
Producer :
Cindy Kavanagh
Executive Producer :
Loren Bradley
Executive Producer :
Edward Pontifex
Managing Partner :
Wilf Sweetland
Post Production :
Arc Edit
Post Production :
Alt. VFX
Editor :
Peter Sciberras
Photographer :
Gavin Johns
Art Buyer :
Basir Salleh
Sound Production :
Rumble Studios
Director, Photography :
Germain McMicking
Director, Marketing :
Mark Richardson
Marketing Manager :
Lachlan Sweet

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Project Type