Aldi's Australian campaign to show that its stores are "Good Different" continues, with a funny spot warning of the perils of having too much choice in other supermarkets.
A man and his toddler son enter the supermarket, and as his son wanders off the father sees so many brands of pasta sauce he doesn't know where to start. Fast forward a long, long time and the dad still hasn't made up his mind -- yet his hair has whitened (what's left of it) and the son barely squeezes into his boy clothes. Visitors to large grocery stores in any country might just recognize that feeling.
Steve Ayson directed the ad via The Sweet Shop, for agency BMF.