Pedigree will match your kids' doodles with the ideal rescue dog

Campaign from BBDO uses AI tech to find the best fit for a family pet

Published On
Mar 11, 2022

Editor's Pick

Kids campaigning for their parents to finally cave in and get a dog now have a new weapon in their armory—the humble doodle.

Pedigree has launched a scheme that will match kids' drawings of their ideal pup to actual rescue dogs, using AI technology and machine learning. The campaign, via BBDO New York, is called "Rescue Doodles."


Pedigree Rescue Doodles

It asks people to snap a photo of the child's drawing and text it to the "Rescue Doodles" phone number. They will then be directed to the nearest match at a suitable nearby adoption shelter, in partnership with 


Pedigree Rescue Doodles

"Every dog deserves a loving home, and 'Rescue Doodles' is the latest program in a long line of initiatives from the Pedigree brand promoting adoption," said Jean-Paul Jansen, vice president of marketing for Mars Petcare North America, in a statement. "This program is unique because it takes a simple, everyday activity for children—doodling—and turns it into a fun way to add a new member to the family."

Pedigree Rescue Doodles


Mar 11, 2022
Client :
Client :
Mars Petcare
Agency :
BBDO-New York
Chief Creative Officer Worldwide :
David Lubars
EVP Executive Creative Director :
Peter Kain
Creative Director :
Damjan Pita
Creative Director :
Jim Connolly
Designer :
Bhanu Arbuaratna
Junior Designer :
Jong Yeu Wu
UX Designer :
Clara SantaMaria
EVP Senior Account Director :
Sally Nathans
SVP Account Director :
Elizabeth Maini
Account Manager :
Chelsea Berk
Group Planning Director :
Annemarie Norris
Comms Experience Director :
Brian Brydon
Planner :
Haley Follo
EVP Director of Data Solutions :
Steve Viglione
VP Data Solutions :
Christine Yang
Group Executive Producer :
Amy Wertheimer
Head of Interactive Production :
James Young
Interactive Group Executive Producer :
Katie Young
Content Producer :
Reid Pierce
Content Producer :
Lizzy Lehn
Business Manager :
Shelly Bloch
Project Manager :
Tiah Marr
Global Deployment Director :
Kelly Donahue
Global Deployment Manager :
Michael Kerr
Deployment Supervisor :
Christina Albert
Director :
Chloe Smolkin
Director of BBDO Studios :
Kelly Matousek
Digital Studios Manager :
Jimmy McGee
Line Producer :
Jonathan Hsu
Post Supervisor :
Morgan Ammons
Illustrator/Animator :
Bo-Yoon Kim
Animator :
Ray McGale
Editor :
Jason Kim
Editor :
Alex Lubars
Company :
Kin+Carta Plc
UX Research :
Isabella Terrazas
Production Lead :
Darlene Newman
Senior Development Manager :
John Orozco
8UX Engineer and Data Scientist :
Rohan Kothakapu
Software Development Engineer :
Ignacio Gatti
Software Developer in Test :
Suhith Pasham
Scrum Master :
Melissa Lee
Azure Platform Architect :
Scott Hermes
Delivery Manager :
Stephen Fells
Azure Senior Architect :
Victor Fuller
Account Strategist :
Joseph Williams
VP Data Science :
Cameron Turner

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