Samsung Continues to Pick on Apple in New Product-Focused Spots

New Spots via 72andSunny Calls Out Competitor Tricks

Published On

Feb 20, 2014

Editor's Pick

Samsung and 72andSunny continue to make Apple a punching bag in a pair of new spots designed to showcase the arguably much better features of the Galaxy product line.

In one ad, the marketer riffs off Apple's recent "Pencil" spot promoting the iPad Air, to show off Samsung's much thinner tablet, while another places the Galaxy Note 3 side by side with an iPhone to showcase the Samsung device's HD features.

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Credits

Date: Feb 20, 2014

Brand :: Samsung

Client :: Samsung

Agency :: 72andSunny

Chief Executive Offier/Partner :: John Boiler

Executive Creative Director/Partner :: Jason Norcross

Executive Creative Director/Partner :: Bryan Rowles

Lead Designer :: Allison Hayes

Writer :: Seth Prandini

Lead Designer :: Andy Hekimian

Director :: Stuart Parr

Production Company :: Furlined

Need a credit fix? Contact the Creativity Editors

Industry

Consumer Electronics

Project Type

Video