Peruvian Laundry Brand Uses ‘Stains’ to Highlight the Importance of Testing for Skin Cancer

Published On
Apr 20, 2023
20230420AA VMLYR 3x2

Description

Within the framework of Día del Lunar – a day in Peru dedicated to skin mole awareness – the laundry detergent brand, Opal,  known for relying on a different formula for each type of stain, launched its campaign to raise awareness regarding the importance of prevention and early diagnosis to fight melanoma.

Using pieces produced under the supervision of professional medical specialists and a macro photography expert, the campaign showcases outdoor, print, and social media ads, inviting the public to get tested to control their skin health by means of a QR code present in all communications.

As a result of the campaign, a significant increase in rule-outs was recorded compared to the previous year, and it was also identified that the number of men that got tested increased threefold. 

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Credits

Date
Apr 20, 2023
Agency :
VML
CEO :
Eduardo Grisolle
Executive Creative Director :
Tin Sanchez
Creative Director :
Carlos Fernandez
Creative Director :
Poke Meza
Art Director :
Fernando Guerra
Creative Copywriter :
Kevin Torres
Designer :
Renzo Zapata
Production :
Leoni Lizarzaburu
Creative Services Director :
Sara Roif
Account Director :
Anne Achata
Account Executive :
Paolo Alvites
Client :
OPAL
Marketing VP :
Patricio Jaramillo
Marketing Manager :
Ernesto Conroy
Senior Brand Manager :
Mauricio Bettocchi
Senior Brand Manager :
Ana Paula Lobatón
Brand Manager :
Cristina La Puente
Damary Milla
Mónika Valencia
Claudia Cornejo
Photographer :
Alex Freundt
Digital Retouch :
Midas

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Project Type