Queen's "Bohemian Rhapsody"might be considered a stale song to use in commercials at this point, but becomes ever so fresh coming out of the mouths of a school of adorable goldfish in this new spot for Trident out of F/Nazca Saatchi & Saatchi and directed by Stink's Jones+Tino, the team behind Nike's celebrated "Addiction" spot. Unlike "Addiction," however, this spot's all light and fun, showing the new perspective that chewing on a stick of Trident brings to a young man sitting through the tedious process of getting his dog groomed.