Trident : Pet Shop

A way to kill the routine.

Published On
Oct 23, 2012

Editor's Pick

Queen's "Bohemian Rhapsody"might be considered a stale song to use in commercials at this point, but becomes ever so fresh coming out of the mouths of a school of adorable goldfish in this new spot for Trident out of F/Nazca Saatchi & Saatchi and directed by Stink's Jones+Tino, the team behind Nike's celebrated "Addiction" spot. Unlike "Addiction," however, this spot's all light and fun, showing the new perspective that chewing on a stick of Trident brings to a young man sitting through the tedious process of getting his dog groomed.

Credits

Date
Oct 24, 2012
Brand :
Trident
Client :
Trident
Agency :
F/Nazca Saatchi & Saatchi
Creative Director :
Fabio Fernandes
Creative Director :
Eduardo Lima
Head of Art :
Joao Linneu
Copywriter :
Eduardo Lima
Art Director :
Joao Linneu
Art Director :
Rodrigo Castellari
Art Director :
Theo Rocha
Director :
Jones+Tino
Production Company :
Stink Sao Paulo
Assistant Director :
Luiz Otavio Machado
Executive Producer :
Adriano Costa
Producer :
Murillo Barskeville
Producer :
Karin Nantes
Art Director :
Daniel Flaksman
Director, Photography :
Andre Faccioli
Post Production :
Clan VFX
Editor :
Jones+Tino
Sound Director :
Tentaculo
Sound Design/Arrangement :
Ed Cortes

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Project Type