A few weeks ago, Foot Locker asked James Harden to submit himself to the commands of fans with a game called PlayMyTweet. The idea was, Houston Rockets player Harden would shoot balls on which fans' outrageous requests, via tweet, had been printed: if he missed any, he had to carry them out.
The event, devised by BBDO, finally took place last week, and here you can see Harden subject himself to such ignominities as wearing a clown's nose while riding a tricycle and eating an ice cream cone and singing "I'm a little teapot" with all the actions. He also gets to prank-call a teammate and buy someone a car.
Of course, Harden also gets some worthy requests (like putting on a party for veterans, or meeting a fan's kid) which luckily he fulfills, whether or not he misses the hoop.