BBH Zag : Playground Sessions-Will White Learns Apologize

November 02, 2011 12:00 AM

'Guitar Hero meets Rosetta Stone' is how BBH's brand invention division, ZAG, describes Playground Sessions, its latest innovation. It's a downloadable music learning software which aims to transform the traditional piano lesson and teach the fundamentals of music through gaming principals, popular music, digital interfaces, data design and social networking elements.

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