Gus Kenworthy Waves the Rainbow Flag for Head & Shoulders

Freestyle Skier Stars in Ad by Saatchi & Saatchi Ahead of Winter Olympics

Published On
Jan 03, 2018

Editor's Pick

Gus Kenworthy already has appeared--at least via inspiration for one of many mini-vignettes--in Procter & Gamble's latest "Thank You Mom" work from Wieden & Kennedy in advance of next month's Winter Games.

Now the freestyle skier is appearing in the flesh in an ad from Saatchi & Saatchi New York for P&G's Head & Shoulders, where, in what may be a first for Olympics ads, he holds the rainbow flag. The spot broke during last weekend's college football bowl games.

Credits

Date
Jan 03, 2018
Brand :
Head & Shoulders
Client :
Head & Shoulders
Agency :
Saatchi & Saatchi-New York
Brand Director :
John Brownlee
Brand Manager :
Christopher Talbott
Brand Manager :
Karen Schwartz
Assistant Brand Manager :
Kevin Severs
Associate Director, Global Beauty Communications :
Brent Miller
Associate Manager of External Relations :
Bilal Lakhani
Associate Director :
Yea Yun Chow
Regional Account Director :
Rachel Poad
Account Director :
Matthew Libbey
Account Manager :
Page Perkinson
Account Executive :
Gloria Yi
Director, Strategy :
Julie Dombreval
Director, Digital Strategy :
Melissa Hochman
Chief Creative Officer :
Javier Campopiano
Associate Creative Director :
Catherine Eccardt
Associate Creative Director :
Helen Shin
Senior Vice President/Executive Producer :
Jerry Boyle
Senior Art Producer :
Amy Salzman
Business Affairs Director :
Robin Oksenhendler
Business Manager :
Keri Catanzano
Business Manager :
Esther Bonacci
Traffic Manager :
Torin Goodrich
Integrated Production Manager :
Dennis Marchesiello
Production Company :
Prodigious
Editorial Company :
Prodigious
Director :
Patrik Giardino
Photographer :
Patrik Giardino
Executive Producer :
Kelly Broad
Head of Production :
Rebecca Siegel
Line Producer :
Doug Smith
Senior Producer :
Jesse Schwartz
Editor :
Steve Evans
Editor :
Kevin Palmer
Assistant Editor :
Sarah Germano
Flame Artist :
Andrew Granelli
Audio Mixer :
Steve Perski
Color :
Harbor Picture Company
Colorist :
Roman Hankewcyz
Music Company :
APM Music

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Project Type