Errol Morris Captures Parental Hopes and Angst for Unilever's Sustainability Project
Agencies David and Ogilvy London Launch Project Sunlight with Big Emotional Film
Editor's Pick
Consumer goods giant Unilever has launched Project Sunlight, a new initiative to motivate people to adopt more sustainable lifestyles, with this four-minute web film created by David Latin America and Ogilvy & Mather London and directed by Moxie Pictures' documentary vet Errol Morris (The Fog of War, Thin Blue Line, Standard Operating Procedure).
Launched today, on Universal Children's Day, it takes expectant parents from around the world, interviews them about their worries for their unborn child's future, and then shows them a film about how forthcoming generations might be better off then we are now -- with emotional results.
The short film is just the starting point of the effort. The Project Sunlight website will be a hub for stories and tips about sustainable development, some of it centered around some of Unilever's products (such as Flora margerine and Lifebuoy soap) as well as its corporate work towards sustainability projects. It provides school meals through the World Food Programme; supports Save the Children to provide clean water; and UNICEF to improve hygiene.
Credits
- Date
- Nov 20, 2013
- Brand :
- Unilever
- Client :
- Unilever
- Executive Creative Director :
- Joaquin Cubria
- Executive Creative Director :
- Ignacio Ferioli
- Creative Director :
- Matias Lafalla
- Creative Director :
- Ramiro Gamallo
- Account Lead :
- Jessica Davey
- Head of Production :
- Veronica Beach
- Account Team :
- Justina Lioy Lupis
- Account Team :
- Lucila Mengide
- Account Team :
- Carl Joseph Juresic
- Account Team :
- James Royce
- Account Team :
- Dane Hamer
- Producer :
- Alejandro Falduti
- Producer :
- Joaquin Guiraldes
- Planning :
- Tom Donovan
- Planning :
- Nazia Du Bois
- Planning :
- Jodi Shelley
- Production House :
- Moxie Pictures
- Director :
- Errol Morris
- Executive Producer :
- Robert Fernandez
- Executive Producer :
- Dawn Laren
- Producer :
- Julie Bilson Ahlberg
- Director, Photography :
- Robert Chappel
- Production Designer :
- Steve Hardie
- Production Supervisor :
- Dina Marie Piscatelli
- Production Supervisor :
- Charlie Henderson
- Production :
- Firecracker Films
- Executive Producer :
- Meeta Khann
- Agency :
- David
- Agency :
- Ogilvy & Mather-London
- Editorial :
- Final Cut
- Editor :
- JD Smyth
- Assistant Editor :
- Peter O'Donovan
- Assistant Editor :
- Leila Gaabi
- Executive Producer :
- Lauren Bleiweiss
- U.K. Executive Producer :
- Michelle Corney
- Producer :
- Claire Oxley
- Producer :
- Beth Fitzpatrick
Need a credit fix? Contact the Creativity Editors
Related work

Unilever: Unilever finds hope in worst U.S. cities for LGBTQ+ individuals

Unilever: Unilever drops 'normal' from its beauty lexicon to accentuate the positive

Unilever: Magnum China has partnered with imma the most famous Virtual Human in Asia @imma.gram and Fred & Farid Shanghai to launch its new flavor Magnum Matcha, available in China
