Admirable Devil campaign introduces Quantic's #ModernMBA

Quantic effort seeks to drive MBA enrollment after rebrand.

Published On
Apr 07, 2020


Quantic School of Business and Technology has reimagined business education. Developed by several early executives at Rosetta Stone, Quantic brings the MBA curriculum to the modern era, with rigorous lessons optimized for a global, mobile world. After a recent rebrand, Quantic (formerly Smartly Institute) turned to Admirable Devil, a DC-based full service creative agency, to develop a new campaign to drive enrollment across Facebook, Instagram, YouTube, and LinkedIn. The campaign is introduced in five, fifteen-second digital videos and print that take a light-hearted poke at the traditional business school model to set up the distinct advantages of a Quantic #ModernMBA.





Apr 07, 2020
Agency :
Admirable Devil
Client :
Quantic School of Business and Technology
Director of Marketing :
Rachel Fletcher
Partner / Co-Chief Creative Director :
Michael Carpenter
Partner / Co-Chief Creative Director :
Bruce Gray
Partner / Chief Strategist :
Joel R. Johnson
Senior Producer :
Amy Romanow
Senior Project Manager :
April Harding
Production Company :
Neighborhood Watch
Executive Producer :
Taryn Nagle
Executive Producer :
Matt Snetzko
Director :
Kyle Sauer
Line Producer :
Sam Broscoe
Director of Photography :
Sharif El Neklawy
Stills Photographer :
Matt Monath
Editorial :
Neighborhood Watch
Editor :
William Kenton
Post Producer :
Amy Feldman

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