Quantic effort seeks to drive MBA enrollment after rebrand.
Apr 07, 2020
Quantic School of Business and Technology has reimagined business education. Developed by several early executives at Rosetta Stone, Quantic brings the MBA curriculum to the modern era, with rigorous lessons optimized for a global, mobile world. After a recent rebrand, Quantic (formerly Smartly Institute) turned to Admirable Devil, a DC-based full service creative agency, to develop a new campaign to drive enrollment across Facebook, Instagram, YouTube, and LinkedIn. The campaign is introduced in five, fifteen-second digital videos and print that take a light-hearted poke at the traditional business school model to set up the distinct advantages of a Quantic #ModernMBA.