Admirable Devil campaign introduces Quantic's #ModernMBA
Quantic effort seeks to drive MBA enrollment after rebrand.
Published On
Apr 07, 2020
Description
Quantic School of Business and Technology has reimagined business education. Developed by several early executives at Rosetta Stone, Quantic brings the MBA curriculum to the modern era, with rigorous lessons optimized for a global, mobile world. After a recent rebrand, Quantic (formerly Smartly Institute) turned to Admirable Devil, a DC-based full service creative agency, to develop a new campaign to drive enrollment across Facebook, Instagram, YouTube, and LinkedIn. The campaign is introduced in five, fifteen-second digital videos and print that take a light-hearted poke at the traditional business school model to set up the distinct advantages of a Quantic #ModernMBA.
Credits
- Date
- Apr 07, 2020
- Agency :
- Admirable Devil
- Director of Marketing :
- Rachel Fletcher
- Partner / Co-Chief Creative Director :
- Michael Carpenter
- Partner / Co-Chief Creative Director :
- Bruce Gray
- Partner / Chief Strategist :
- Joel R. Johnson
- Senior Producer :
- Amy Romanow
- Senior Project Manager :
- April Harding
- Production Company :
- Neighborhood Watch
- Executive Producer :
- Taryn Nagle
- Executive Producer :
- Matt Snetzko
- Director :
- Kyle Sauer
- Line Producer :
- Sam Broscoe
- Director of Photography :
- Sharif El Neklawy
- Stills Photographer :
- Matt Monath
- Editorial :
- Neighborhood Watch
- Editor :
- William Kenton
- Post Producer :
- Amy Feldman
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Industry
Project Type