Has All The Hotels You Want, Including the Haunted Ones

Wieden & Kennedy Amsterdam Helps You Get Into the Spirit

Published On
Oct 18, 2013

Editor's Pick

It's almost Halloween -- and what better way to celebrate than to book a room in one of America's famous haunted hotels? Wieden & Kennedy Amsterdam and travel booking site goes beyond the light humor that marked prior campaigns with a new spot set in the Queen Anne Hotel in San Francisco, a hotel that was formerly a school, known to be haunted by its headmistress, Miss Mary.

A pretty terrifying piece, the spot is filmed just like a scary-movie trailer -- which makes it a nice fit for a media partnership with Fandango that will align it with trailer searches and movie ticket purchases. Movie theaters will also screen the spot during the pre-show.

The campaign also features six other hotels in movie-style posters hand-painted by Akiko Stehrenberger. They will be placed in movie theater lobbies at the end of the month.

And starting Friday, customers can search for haunted properties on -- whether "Pyscho" or "The Shining" is more to their taste.


Oct 18, 2013
Brand :
Client :
Agency :
Wieden & Kennedy-Amsterdam
Executive Creative Director :
Mark Bernath
Executive Creative Director :
Eric Quennoy
Copywriter :
Zach Watkins
Art Director :
Craig Williams
Creative Director :
Zach Watkins
Creative Director :
Gen Hoey
Head of Production :
Erik Verheijen
Agency Producer :
Elissa Singstock
Art Buyer :
Maud Klarenbeek
Digital Producer :
Matthew Ravenhall
Production Company :
Concrete Films
Director :
Mark Bernath
Director, Photography :
Maxime Alexandre
Producer :
Hani Salim
Editing Company :
Wieden & Kennedy
Editor :
Julien Maingois
Audio Post :
Grand Central Recording Studios
Sound Designer/Mixer :
Raj Sehgal
Post Production :
MPC Amsterdam
Flame Artist :
Lise Prud'Homme
Producer :
Gerben Molenaar
Illustrator :
Akiko Stehrenberger
Agent :
Helene Polverelli

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