Snapple Has Fun With Obscure Trivia in Quirky Spots

Campaign Brings Facts Printed on Bottle Caps to Life

Published On
May 19, 2016

Editor's Pick

Snapple brings to life some of the obscure trivia facts printed on its bottle caps in hilarious ways in its latest campaign.

New ads, directed by Hungry Man's Dave Laden for Deutsch L.A., make quirky little 15- and 30-second scenarios out of such facts as (seen here) how it's illegal to dance to the National Anthem in Massachusetts, as well as bees being born full size, dolphins having no sense of smell, the first spam being sent by telegraph, and the King of Hearts being the only one in the pack without a mustache.

The tagline invites viewers to "put some flavor in your break and make time for Snapple."

Credits

Date
May 19, 2016
Brand:
Snapple
Client:
Snapple
Agency:
Deutsch - L.A.
Director:
Dave Laden
Production Company:
Hungry Man
Executive Vice President, Chief Marketing Officer:
Jim Trebilcock
Senior Vice President:
Regan Ebert
Vice President, Core Flavors:
Dave Falk
Director, Core Flavors:
Brent Chism
Senior Brand Manager:
Kevin Brandvold
Vice President, Integrated Content:
Shaun Nichols
Manager Integrated Content:
Nita Sherrard
Agency:
Deutsch Inc.
North America Chief Creative Office:
Pete Favat
Executive Creative Director:
Bob Cianfrone
Group Creative Director:
Guto Araki
Art Director:
Curtis Petraglia
Copywriter:
Andrew Kong
Director, Integrated Production:
Vic Palumbo
Executive Integrated Producer:
Megan Meloth
Senior Integrated Producer:
Ali Issari
Music Director:
Dave Rocco
Music Producer:
Eryk Rich
Senior Concept Producer:
Sam Barbera
Group Account Director:
Adam Graves
Account Director:
Christi Johnson
Account Supervisor:
Taylor Reid
Associate Account Executive:
Jonathan King
Executive Planning Director:
Jeffrey Blish
Group Planning Director:
Mitch Polatin
Associate Planning Director:
Jessica Friedman
Account Planner:
Sabena Suri
Director, Integrated Business Affairs:
Abilino Guillermo
Senior Business Affairs Manager:
Denise Wright
Director, Broadcast Traffic:
Carie Bonillo
Broadcast Traffic Manager:
Terence Dowling
Chief Executive Officer:
Mike Sheldon
President:
Kim Getty
Production Company:
Hungry Man - LA
Director:
Dave Laden
Executive Producer:
Kevin Byrne
Executive Producer:
Dan Duffy
Director, Sales:
Dan Duffy
Editorial Company:
Cosmo Street
Editor:
Tessa Davis
Editor:
Lawrence Young
Assistant Editor:
Habib Semaan
Executive Producer:
Yvette Cobarrubias-Sears
Producer:
Gigi May
Post Facility:
MPC LA
Color:
MPC LA
Executive Producer:
Meghan Lang
Executive Producer:
Rebecca Boorsma
Colorist:
Ricky Gausis
Color Assistant:
Dimitri Rajapakse
Post Visual Effects:
A52
Visual Effects Supervisor:
Andy McKenna
Head of CG:
Kirk Shintani
Producer:
Stacey Kessler-Aungst
Executive Producer:
Patrick Nugent
Head of Production:
Kim Christensen
Track:
Surprise Cha Cha Cha
Publisher:
APM
Audio Post:
740 Sound
Executive Producer:
Geena Richard
Mixer:
Larry Winer

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