Reindeer Get Their Christmas Treats From the Golden Arches in McDonald's Holiday Ad
Campaign by Leo Burnett Also Includes Carrot Stick Giveaways and a Snapchat Filter
Editor's Pick
Even the reindeer can get treats from McDonald's this Christmas, now that the fast food chain serves healthy snacks like carrot sticks. That's what happens, anyhow, in the brand's U.K. holiday ad, which centers around a little girl having a meal at a McDonald's restaurant with her dad, and wanting to save a carrot stick "for the reindeer."
In the spot by Leo Burnett, directed by James Rouse at Outsider, the mop-haired tot then solemnly carries the carrot stick around town, and home on the bus, with her Dad informing everyone that it's for the reindeer. However, when they get home, big brother unhelpfully reminds her that there's more than one reindeer. This time they get in the car and head for a McDonald's drive-in, where Dad orders another bag of carrot sticks and a cheeseburger "for Father Christmas." Sadly for him, he has to forego the latter when his daughter reminds him Santa only eats mince pies.
It's a cute way of connecting McDonald's to the festive feeling of the holidays, and will be accompanied by a wider campaign that includes 10-second teasers across Channel 4's schedule featuring carrots, crafted in the shape of the iconic Channel 4 blocks, being eaten by a reindeer. Special edition carrot stick packaging will also be available in restaurants and a Snapchat campaign will include a Reindeer Face Lens, a festive Filter and a "Carrot Run" game built by MPC Creative. A new version of the ad will also air on Christmas day and, closer to the 25th, families will get free packs of carrot sticks in restaurants.
Credits
- Date
- Nov 17, 2017
- Brand :
- McDonald's
- Client :
- McDonald's
- Agency :
- Leo Burnett-London
- Chief Creative Officer :
- Chaka Sobhani
- Creative Director :
- Pete Heyes
- Creative Director :
- Daniel Evans
- Creative :
- Mark Franklin
- Creative :
- Rob Tenconi
- Account Director :
- Sam Houlston
- Account Director :
- Steve Halliday
- Account Director :
- Felicity Davies
- Account Director :
- Amy Love
- Account Director :
- Gracie Smith
- Project Manager :
- Graeme Light
- Digital Producer :
- Graeme Light
- Director :
- James Rouse
- Production Company :
- Outsider
- Producer :
- Benji Howell
- Editor :
- Art Jones
- Producer :
- Louise Unwin
- Telecine :
- Jean Clement Soret
- Visual Effects Supervisor :
- Paul Wilmot
- Post Production Company :
- MPC
- Sound Design :
- Sam Robinson
- Sound Design :
- 750MPH
- Director, Photography :
- Christophe Beaucarne
- Production Company :
- MPC Creative
- Creative Director :
- Pete Conolly
- Producer :
- Sinead Catney
- Project Manager :
- Carl Ellis-Coward
- Executive Producer :
- Dan Phillips
- Lead Developer :
- Dan Lewis
- Comms Planning :
- Kathryn Howcroft
- Comms Planning :
- Lucy Johnson
- Comms Planning :
- Katie Griffiths
- Partnerships Team :
- Emma Parrett
- Partnerships Team :
- Stephen Berti
- Investment Management :
- Paul Milsom
- Investment Management :
- Alex Neary
- Agency :
- DGLB
- Director, Photography :
- Matt Fox
- Offline/Grade/Post :
- Envy Post Production
- Audio Producer :
- Rich Martin
- Reindeers :
- Cracker & Tinkabelle
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