Even the reindeer can get treats from McDonald's this Christmas, now that the fast food chain serves healthy snacks like carrot sticks. That's what happens, anyhow, in the brand's U.K. holiday ad, which centers around a little girl having a meal at a McDonald's restaurant with her dad, and wanting to save a carrot stick "for the reindeer."
In the spot by Leo Burnett, directed by James Rouse at Outsider, the mop-haired tot then solemnly carries the carrot stick around town, and home on the bus, with her Dad informing everyone that it's for the reindeer. However, when they get home, big brother unhelpfully reminds her that there's more than one reindeer. This time they get in the car and head for a McDonald's drive-in, where Dad orders another bag of carrot sticks and a cheeseburger "for Father Christmas." Sadly for him, he has to forego the latter when his daughter reminds him Santa only eats mince pies.
It's a cute way of connecting McDonald's to the festive feeling of the holidays, and will be accompanied by a wider campaign that includes 10-second teasers across Channel 4's schedule featuring carrots, crafted in the shape of the iconic Channel 4 blocks, being eaten by a reindeer. Special edition carrot stick packaging will also be available in restaurants and a Snapchat campaign will include a Reindeer Face Lens, a festive Filter and a "Carrot Run" game built by MPC Creative. A new version of the ad will also air on Christmas day and, closer to the 25th, families will get free packs of carrot sticks in restaurants.