Reindeer Get Their Christmas Treats From the Golden Arches in McDonald's Holiday Ad

Campaign by Leo Burnett Also Includes Carrot Stick Giveaways and a Snapchat Filter

Published On
Nov 17, 2017

Editor's Pick

Even the reindeer can get treats from McDonald's this Christmas, now that the fast food chain serves healthy snacks like carrot sticks. That's what happens, anyhow, in the brand's U.K. holiday ad, which centers around a little girl having a meal at a McDonald's restaurant with her dad, and wanting to save a carrot stick "for the reindeer."

In the spot by Leo Burnett, directed by James Rouse at Outsider, the mop-haired tot then solemnly carries the carrot stick around town, and home on the bus, with her Dad informing everyone that it's for the reindeer. However, when they get home, big brother unhelpfully reminds her that there's more than one reindeer. This time they get in the car and head for a McDonald's drive-in, where Dad orders another bag of carrot sticks and a cheeseburger "for Father Christmas." Sadly for him, he has to forego the latter when his daughter reminds him Santa only eats mince pies.

It's a cute way of connecting McDonald's to the festive feeling of the holidays, and will be accompanied by a wider campaign that includes 10-second teasers across Channel 4's schedule featuring carrots, crafted in the shape of the iconic Channel 4 blocks, being eaten by a reindeer. Special edition carrot stick packaging will also be available in restaurants and a Snapchat campaign will include a Reindeer Face Lens, a festive Filter and a "Carrot Run" game built by MPC Creative. A new version of the ad will also air on Christmas day and, closer to the 25th, families will get free packs of carrot sticks in restaurants.

Credits

Date
Nov 17, 2017
Brand:
McDonald's
Client:
McDonald's
Agency:
Leo Burnett-London
Chief Creative Officer:
Chaka Sobhani
Creative Director:
Pete Heyes
Creative Director:
Daniel Evans
Creative:
Mark Franklin
Creative:
Rob Tenconi
Account Director:
Sam Houlston
Account Director:
Steve Halliday
Account Director:
Felicity Davies
Account Director:
Amy Love
Account Director:
Gracie Smith
Project Manager:
Graeme Light
Digital Producer:
Graeme Light
Director:
James Rouse
Production Company:
Outsider
Producer:
Benji Howell
Editor:
Art Jones
Producer:
Louise Unwin
Telecine:
Jean Clement Soret
Visual Effects Supervisor:
Paul Wilmot
Post Production Company:
MPC
Sound Design:
Sam Robinson
Sound Design:
750MPH
Director, Photography:
Christophe Beaucarne
Production Company:
MPC Creative
Creative Director:
Pete Conolly
Producer:
Sinead Catney
Project Manager:
Carl Ellis-Coward
Executive Producer:
Dan Phillips
Lead Developer:
Dan Lewis
Comms Planning:
Kathryn Howcroft
Comms Planning:
Lucy Johnson
Comms Planning:
Katie Griffiths
Partnerships Team:
Emma Parrett
Partnerships Team:
Stephen Berti
Investment Management:
Paul Milsom
Investment Management:
Alex Neary
Agency:
DGLB
Director, Photography:
Matt Fox
Offline/Grade/Post:
Envy Post Production
Audio Producer:
Rich Martin
Reindeers:
Cracker & Tinkabelle

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