Renault's 'Electric Village' wins Cannes Outdoor Grand Prix
Campaign from Publicis Conseil gave EVs to every household in French hamlet
Jun 21, 2021
Renault and its agency Publicis Conseil have won a Grand Prix for Outdoor at Cannes with the French automotive brand's “Electric Village” project.
The campaign provided each household of the tiny hamlet of Appy, France, with a fleet of 11 Renault Zoes, together with a public charging point, for a period of three years to create the first fully electric town in France. A documentary series about the project ran on French TV in October.