Renault's 'Electric Village' wins Cannes Outdoor Grand Prix

Campaign from Publicis Conseil gave EVs to every household in French hamlet

Published On
Jun 21, 2021

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Renault and its agency Publicis Conseil have won a Grand Prix for Outdoor at Cannes with the French automotive brand's “Electric Village” project.

The campaign provided each household of the tiny hamlet of Appy, France, with a fleet of 11 Renault Zoes, together with a public charging point, for a period of three years to create the first fully electric town in France.  A documentary series about the project ran on French TV in October.