Renault's 'Electric Village' wins Cannes Outdoor Grand Prix

Campaign from Publicis Conseil gave EVs to every household in French hamlet

Alexandra Jardine

Published On

Jun 21, 2021

Editor's Pick

Renault and its agency Publicis Conseil have won a Grand Prix for Outdoor at Cannes with the French automotive brand's “Electric Village” project.

The campaign provided each household of the tiny hamlet of Appy, France, with a fleet of 11 Renault Zoes, together with a public charging point, for a period of three years to create the first fully electric town in France. A documentary series about the project ran on French TV in October.

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Credits

Date: Jun 21, 2021

Client :: Renault

Agency :: Publicis Conseil

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Awards

Cannes Lion International Festival of Creativity - Grand Prix

Industry

Auto

Project Type

Outdoor