Skol Taps Women to Recreate Sexist Posters From Its Past
Brazilian Brand Confronts Its Own History
Editor's Pick
Plenty of brands are keen to shout about female empowerment, but not many have confronted their own past marketing head-on. That's exactly what Brazilian beer brand Skol decided to do, however, with a project in which it challenged female artists to reinterpret some old posters.
For the "Reposter" project, agency F/Nazca Saatchi & Saatchi brought together a group of feminist artists and asked them to draw new versions of the kind posters in which women pose in skimpy bikinis and serve beer to men. In the new posters the women are more empowered, drinking the beer themselves and looking strong and confident. Check the posters out at the online gallery, where Skol is also asking anyone who finds an old, sexist, poster for the brand to share the info.
It's quite the different approach from A-B's recently announced female-centric approach to promote its Lime-a-rita brand.
Credits
- Date
- Mar 10, 2017
- Brand :
- Skol
- Client :
- Skol
- Agency :
- F/Nazca Saatchi & Saatchi
- Executive Creative Director :
- Fabio Fernandes
- Creative Director :
- Theo Rocha
- Creative :
- Theo Rocha
- Creative :
- Gustavo Mayrink
- Creative :
- Lara Roncatti
- Creative :
- Joao Freire
- Creative :
- Bruno Castellotti
- Creative :
- Wander Tosta
- Agency Producer :
- Giuliano Springhetti
- Agency Producer :
- Elucieli Nascimento
- Agency Producer :
- Fernanda Sousa
- Agency Producer :
- Rafael Paes
- Agency Producer :
- Victor Alloza
- Production Company :
- Vetor Filmes
- Director :
- Luiza Campos
- Executive Producer :
- Alberto Lopes
- Executive Producer :
- Paula Moraes
- Executive Producer :
- Francisco Puech
- Cinematographer :
- Camila Cornelsen
- Post Production :
- Vetor Zero
- Sound Director :
- LOUD
- Maestro :
- Janecy Nascimento
- Content :
- Jaqueline Amaral
- Content :
- Fernanda Fontes
- Content :
- Natalia Fava
- Art Production :
- Fernanda Cardoso
- Agency Producer :
- Jomar Farias
- Agency Producer :
- Leandro Ferreira
- Art Buyer :
- Edna Bombini
- Client Supervisor :
- Paula Lindenberg
- Client Supervisor :
- Maria Fernanda Albuquerque
- Client Supervisor :
- Lia Bertoni
- Client Supervisor :
- Felipe Santini
- Client Supervisor :
- Daniel Feitoza
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