Rimmel fans can make their own director's cut of the brand's first Instagram ad
Viewers are able to select the set, music and lipstick color on film by BETC London
By
Alexandra Jardine
Published On
Jul 30, 2019
Editor's Pick
Cosmetics brand Rimmel let its Instagram fans have control of its latest lipstick ad.
In a interactive project. viewers were able to choose from different options to select the set, music and lipstick color featured in their version of the spot. They were guided through the process on Instagram Stories by Rimmel Global makeup ambassador James Molloy -- take a look at how it unfolded below.
It's the first native Instagram campaign for the Coty-owned brand, and was created by BETC London.
Credits
- Date
- Jul 30, 2019
- Client :
- Rimmel
- Agency :
- BETC-London
- Director of Brand Equity and Communications :
- Sarah Pirrie
- Senior Global Digital Manager :
- Cloe Ambrose
- Chief Creative Officer :
- Rosie Bardales
- Senior Creative :
- Rapha Campos
- Senior Creative :
- Nadia Doherty
- Creative :
- Felix Heyes
- Designer :
- Justin Reich
- Strategist :
- Zoe Parkinson
- Business Director :
- Kathryn Bryan
- Account Director :
- Holly Wells
- Account Executive :
- Tom Page
- Creative Operations Director :
- Hazel Corstens
- Director :
- Chloe Wallace
- Executive Producer :
- Marta Bobic
- Producer :
- Rob Jelley
- Editor :
- Alexandra Wood
- Editor :
- Zoe Desgraupes
- VFX :
- Will Yarrow
- Sound :
- Factory Studios
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Industry
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