Rimmel fans can make their own director's cut of the brand's first Instagram ad

Viewers are able to select the set, music and lipstick color on film by BETC London

Published On
Jul 30, 2019

Editor's Pick

Cosmetics brand Rimmel let its Instagram fans have control of its latest lipstick ad.

In a interactive project. viewers were able to choose from different options to select the set, music and lipstick color featured in their version of the spot. They were guided through the process on Instagram Stories by Rimmel Global makeup ambassador James Molloy -- take a look at how it unfolded below.

It's the first native Instagram campaign for the Coty-owned brand, and was created by BETC London. 


Jul 30, 2019
Client :
Agency :
Director of Brand Equity and Communications :
Sarah Pirrie
Senior Global Digital Manager :
Cloe Ambrose
Chief Creative Officer :
Rosie Bardales
Senior Creative :
Rapha Campos
Senior Creative :
Nadia Doherty
Creative :
Felix Heyes
Designer :
Justin Reich
Strategist :
Zoe Parkinson
Business Director :
Kathryn Bryan
Account Director :
Holly Wells
Account Executive :
Tom Page
Creative Operations Director :
Hazel Corstens
Director :
Chloe Wallace
Executive Producer :
Marta Bobic
Producer :
Rob Jelley
Editor :
Alexandra Wood
Editor :
Zoe Desgraupes
Will Yarrow
Sound :
Factory Studios

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