Rimmel fans can make their own director's cut of the brand's first Instagram ad
Viewers are able to select the set, music and lipstick color on film by BETC London
Jul 30, 2019
Cosmetics brand Rimmel let its Instagram fans have control of its latest lipstick ad.
In a interactive project. viewers were able to choose from different options to select the set, music and lipstick color featured in their version of the spot. They were guided through the process on Instagram Stories by Rimmel Global makeup ambassador James Molloy -- take a look at how it unfolded below.
It's the first native Instagram campaign for the Coty-owned brand, and was created by BETC London.