Roger Federer Owns the Grass in Nike's Ad Memorializing His Record-Breaking Wimbledon Title
Pro Becomes First Male Player to Win Tournament Eight Times
By
Ann-Christine Diaz
Published On
Jul 17, 2017
Editor's Pick
Roger Federer became the first male tennis player to win eight Wimbledon singles titles yesterday, so Nike decided to memorialize his record in an energetic new spot.
As we see quick shots of Federer getting ready to play and slamming the ball down, the spot boldly reads, "If you are not here to cut the grass, get off my lawn" -- because it's clear who owns the Wimbeldon court now.
The ad then flashes the number 8, which then seamlessly segues to become the "g" in Federer's first name. Wieden & Kennedy Portland was behind the spot.
Credits
- Date
- Jul 17, 2017
- Brand :
- Nike
- Client :
- Nike
- Global Creative Director :
- Alberto Ponte
- Global Creative Director :
- Ryan ORourke
- Copywriter :
- Jeff Salomonsson
- Art Director :
- Lee Jennings
- Integrated Production Director :
- Matt Hunnicutt
- Integrated Producer :
- Emily Knight
- Creative Management :
- Annie Quach
- Studio Designer :
- Randall Garcia
- Retoucher :
- Kyle Pero
- Motion Production :
- Jeff Ackley
- Design :
- Jeff Ackley
- Strategic Planning :
- Andy Lindblade
- Strategic Planning :
- Nathan Goldberg
- Strategic Planning :
- Barrie Wilhelmi
- Media Planning :
- Danny Sheniak
- Media Planning :
- Emily Dalton
- Media Planning :
- Stephanie Campbell
- Account Team :
- Chris Willingham
- Account Team :
- Alyssa Ramsey
- Account Team :
- Anna Boteva
- Account Team :
- Carly Williamson
- Senior Business Affairs Manager :
- Alicia Willett
- Broadcast Traffic :
- Andrea Sierra
- Broadcast Traffic :
- Tim Bell
- Editorial Company :
- Joint
- Editor :
- JB Jacobs
- Editor :
- Eric Hill
- Assistant Editor :
- Kristy Faris
- Post Producer :
- Catherine Liu
- Post Executive Producer :
- Leslie Carthy
- Visual Effects Company :
- Joint
- Lead Flame Artist :
- David Jahns
- 2D Artist :
- Leif Peterson
- 2D Artist :
- Noah Poole
- 2D Artist :
- Robert Murdock
- EP Visual Effects :
- Alex Thiesen
- Mix Company :
- Joint
- Audio Mixer :
- Guy Baker
- Audio Assistant :
- Natalie Huizenga
- Audio Producer :
- Jen Milano
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