Under Armour 'Multiplies' Misty Copeland, Stephen Curry and Jordan Spieth in Stunning Ad
Droga5 and Wally Pfister Get Literal in Illustrating Athletes' Hard Work
Editor's Pick
Athletes are their own army, according to Under Armour's stunning new "Rule Yourself" campaign, created out of Droga5 and directed by Academy Award-winning DP/Director Wally Pfister of Reset. An anthem ad depicts American Ballet Theatre Principal Dancer Misty Copeland, NBA MVP Stephen Curry and two-time golf major champ Jordan Spieth in mesmerizing multiples, appearing as beautiful, perfectly calibrated armies of clones as they rigorously practice and train in their respective sports.
The images and campaign tag of "Rule Yourself" are meant to illustrate, quite literally, that top athletes, on game day, are the sum of all their hard hours of training, explained Under Armour EVP-Global Marketing Adam Peake in a statement. "Under Armour provides the footwear, apparel and equipment the athlete needs to push through a tough workout. But we also want to give them that extra inspiration to improve everyday, to keep building their inner army, and to stay focused on success even when the going gets tough."
Credits
- Date
- Aug 24, 2015
- Brand :
- Under Armour
- Client :
- Under Armour
- Agency :
- Droga5-New York
- Director :
- Wally Pfister
- Chairperson :
- David Droga
- Chief Executive Officer :
- Sarah Thompson
- Chief Creative Officer :
- Ted Royer
- Creative Director :
- Alexander Nowak
- Creative Director :
- Felix Richter
- Copywriter :
- Sergio Alonso
- Art Director :
- Sebastian Piacentini
- Junior Art Director :
- Max Friedman
- Junior Art Director :
- Vignesh Seshadri
- Junior Copywriter :
- Kathryn Kvas
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Broadcast Producer :
- Bill Berg
- Associate Broadcast Producer :
- Samuel Marx
- Global Chief Strategy Officer :
- Jonny Bauer
- Head of Strategy :
- Chet Gulland
- Group Director, Strategy :
- Harry Roman
- Senior Brand Strategist :
- Candice Chen
- Junior Strategist :
- Isaiah Brown
- Head of Communications Strategy :
- Colleen Leddy
- Communications Strategist :
- Hillary Heath
- Group Account Director :
- Julian Cheevers
- Account Director :
- Brian DEntremont
- Account Manager :
- Lucy Santilli
- Associate Account Manager :
- Scott Bubis
- Project Manager :
- Courtney Kosup
- Project Manager :
- Monique Lavie
- Executive Vice President, Global Marketing :
- Adam Peake
- Chief Executive Offier/Founder :
- Kevin Plank
- Senior Vice President, Global Brand Creative :
- Steve Battista
- Senior Vice President, Global Brand Strategy :
- Rick Anguilla
- Vice President, Global Creative and Design :
- Brian Boring
- Senior Vice President, Brand Marketing :
- Adrienne Lofton
- Senior Director, Global Brand Marketing :
- Jasmine Maietta
- Director, Integrated Campaign Planning/Global Operations :
- Teresa Oles
- Vice President, Media :
- Steve Sommers
- Senior Vice President, Global Communications :
- Diane Pelkey
- Production Company :
- RESET
- Managing Director :
- Dave Morrison
- Executive Producer :
- Jeff McDougall
- Producer :
- James Graves
- Editorial Company :
- Stitch
- Editor :
- Andy McGraw
- Assistant Editor :
- Vanessa Yuille
- Executive Producer :
- Mila Davis
- Head of Production :
- Meagen Carroll
- Post Production Company :
- The Mill
- Senior Exec Producer/Head of Production :
- Sean Costelloe
- Senior Producer :
- Nirad Bugs Russell
- Visual Effects Supervisor/Joint Head of 2D :
- Gavin Wellsman
- Visual Effects Supervisor/Lead Flame Artist :
- Nathan Kane
- Visual Effects Supervisor :
- Wyatt Savarese
- Visual Effects Supervisor :
- Hitesh Patel
- Lead Flame Artist :
- Ilia Mokhtareizadeh
- CG Massive :
- Cole Clark
- CG Massive :
- Edward Hicks
- CG Artist :
- Katie Schiffer
- CG Artist :
- Corey Langelotti
- CG Artist :
- Eric Lane
- Colorist :
- Fergus McCall
- Sound Design Company :
- Q Department
- Music Artist :
- Philip Glass
- Song Title :
- Einstein on the Beach - Knee Play 1
- Rearrangement :
- Dunvagen Music Publishers
- Sound Mix Company :
- Sonic Union
- Head of Art Production :
- Cliff Lewis
- Senior Art Producer :
- Julia Menassa
- Head of Print Studio :
- Rob Lugo
- Senior Print Producer :
- Alyssa Dolman
- Retouching :
- Michelle Leedy
- Lead Retoucher :
- John Ciambriello
- Retoucher :
- Peter Gibson
- Retoucher :
- Shari Alexander
- Retoucher :
- Jess Faller
- Retoucher :
- Natasha Kaser
- Retoucher :
- Anamari Setti
- Retoucher :
- Anthony Verducci
- Retoucher :
- Mike Vorrasi
- Photographer :
- Christian Weber
- Print Production :
- Joy Asbury Productions/Tommy Romersa
- Sound Mix :
- Justine Cortale
- Sound Mix :
- David Papa
Need a credit fix? Contact the Creativity Editors
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