Under Armour 'Multiplies' Misty Copeland, Stephen Curry and Jordan Spieth in Stunning Ad

Droga5 and Wally Pfister Get Literal in Illustrating Athletes' Hard Work

Published On
Aug 24, 2015

Editor's Pick

Athletes are their own army, according to Under Armour's stunning new "Rule Yourself" campaign, created out of Droga5 and directed by Academy Award-winning DP/Director Wally Pfister of Reset. An anthem ad depicts American Ballet Theatre Principal Dancer Misty Copeland, NBA MVP Stephen Curry and two-time golf major champ Jordan Spieth in mesmerizing multiples, appearing as beautiful, perfectly calibrated armies of clones as they rigorously practice and train in their respective sports.

The images and campaign tag of "Rule Yourself" are meant to illustrate, quite literally, that top athletes, on game day, are the sum of all their hard hours of training, explained Under Armour EVP-Global Marketing Adam Peake in a statement. "Under Armour provides the footwear, apparel and equipment the athlete needs to push through a tough workout. But we also want to give them that extra inspiration to improve everyday, to keep building their inner army, and to stay focused on success even when the going gets tough."


Aug 24, 2015
Brand :
Under Armour
Client :
Under Armour
Agency :
Droga5-New York
Director :
Wally Pfister
Chairperson :
David Droga
Chief Executive Officer :
Sarah Thompson
Chief Creative Officer :
Ted Royer
Creative Director :
Alexander Nowak
Creative Director :
Felix Richter
Copywriter :
Sergio Alonso
Art Director :
Sebastian Piacentini
Junior Art Director :
Max Friedman
Junior Art Director :
Vignesh Seshadri
Junior Copywriter :
Kathryn Kvas
Chief Creative Officer :
Sally-Ann Dale
Head of Broadcast Production :
Ben Davies
Broadcast Producer :
Bill Berg
Associate Broadcast Producer :
Samuel Marx
Global Chief Strategy Officer :
Jonny Bauer
Head of Strategy :
Chet Gulland
Group Director, Strategy :
Harry Roman
Senior Brand Strategist :
Candice Chen
Junior Strategist :
Isaiah Brown
Head of Communications Strategy :
Colleen Leddy
Communications Strategist :
Hillary Heath
Group Account Director :
Julian Cheevers
Account Director :
Brian DEntremont
Account Manager :
Lucy Santilli
Associate Account Manager :
Scott Bubis
Project Manager :
Courtney Kosup
Project Manager :
Monique Lavie
Executive Vice President, Global Marketing :
Adam Peake
Chief Executive Offier/Founder :
Kevin Plank
Senior Vice President, Global Brand Creative :
Steve Battista
Senior Vice President, Global Brand Strategy :
Rick Anguilla
Vice President, Global Creative and Design :
Brian Boring
Senior Vice President, Brand Marketing :
Adrienne Lofton
Senior Director, Global Brand Marketing :
Jasmine Maietta
Director, Integrated Campaign Planning/Global Operations :
Teresa Oles
Vice President, Media :
Steve Sommers
Senior Vice President, Global Communications :
Diane Pelkey
Production Company :
Managing Director :
Dave Morrison
Executive Producer :
Jeff McDougall
Producer :
James Graves
Editorial Company :
Editor :
Andy McGraw
Assistant Editor :
Vanessa Yuille
Executive Producer :
Mila Davis
Head of Production :
Meagen Carroll
Post Production Company :
The Mill
Senior Exec Producer/Head of Production :
Sean Costelloe
Senior Producer :
Nirad Bugs Russell
Visual Effects Supervisor/Joint Head of 2D :
Gavin Wellsman
Visual Effects Supervisor/Lead Flame Artist :
Nathan Kane
Visual Effects Supervisor :
Wyatt Savarese
Visual Effects Supervisor :
Hitesh Patel
Lead Flame Artist :
Ilia Mokhtareizadeh
CG Massive :
Cole Clark
CG Massive :
Edward Hicks
CG Artist :
Katie Schiffer
CG Artist :
Corey Langelotti
CG Artist :
Eric Lane
Colorist :
Fergus McCall
Sound Design Company :
Q Department
Music Artist :
Philip Glass
Song Title :
Einstein on the Beach - Knee Play 1
Rearrangement :
Dunvagen Music Publishers
Sound Mix Company :
Sonic Union
Head of Art Production :
Cliff Lewis
Senior Art Producer :
Julia Menassa
Head of Print Studio :
Rob Lugo
Senior Print Producer :
Alyssa Dolman
Retouching :
Michelle Leedy
Lead Retoucher :
John Ciambriello
Retoucher :
Peter Gibson
Retoucher :
Shari Alexander
Retoucher :
Jess Faller
Retoucher :
Natasha Kaser
Retoucher :
Anamari Setti
Retoucher :
Anthony Verducci
Retoucher :
Mike Vorrasi
Photographer :
Christian Weber
Print Production :
Joy Asbury Productions/Tommy Romersa
Sound Mix :
Justine Cortale
Sound Mix :
David Papa

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