MVP Russell Westbrook Finally Gets What He Deserves in Samsung's Tribute Ad
From Overlooked and Hated to Dominant and Loved
By
Alexandra Jardine
Published On
Jun 27, 2017
Editor's Pick
Samsung's tribute to NBA MVP Russell Westbrook is a more reflective ad than the animated homage by Jordan Brand; it reminds us how the player overcame adversity to reach the top spot.
As we see the player setting off for a game, the text on screen rolls through various adjectives to describe his journey, from "undersized," "overlooked" and "4th pick" Russell to "loved," "dominant" and "triple double" Russell. "It took all these Russells to become MVP Russell," the ad concludes, with Samsung's tagline "Do what you can't."
The ad is by Wieden & Kennedy Portland and was directed by Will Mayer of B-Reel Films.
Credits
- Date
- Jun 27, 2017
- Brand :
- Samsung
- Client :
- Samsung
- Agency :
- Wieden & Kennedy-Portland
- Executive Creative Director :
- Jason Bagley
- Executive Creative Director :
- Eric Baldwin
- Creative Director :
- Stuart Brown
- Creative Director :
- Brandon Davis
- Copywriter :
- Josh Bogdan
- Art Director :
- Pedro Izique
- Producer :
- Tiffany Golden
- Integrated Production Director :
- Erika Madison
- Account Team :
- Drew Widell
- Account Team :
- Nick Larkin
- Business Affairs Manager :
- Laura Caldwell
- Managing Director :
- Derek Westerlund
- Editorial Company :
- Joint
- Editor :
- Nicholas Davis
- Assistant Editor :
- Kevin Alfoldy
- Producer :
- Chris Girard
- Executive Producer :
- Leslie Carthy
- Visual Effects Company :
- Joint
- Head of Production :
- Alex Thiesen
- Producer :
- Rebekah Koerbel
- Studio :
- Joint
- Engineer :
- Noah Woodburn
- Engineer :
- Josh Millman
- Assistant Engineer :
- Natalie Huizenga
- Executive Producer :
- Jen Milano
- Color :
- Company 3
- Colorist :
- Siggy Ferstl
- Color Executive Producer :
- Ashley McKim
- Color Producer :
- Matt Moran
- Production Cord Color :
- Cory Musselman
- Production Company :
- B-Reel Films
- Director :
- Will Mayer
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