MVP Russell Westbrook Finally Gets What He Deserves in Samsung's Tribute Ad

From Overlooked and Hated to Dominant and Loved

Published On
Jun 27, 2017

Editor's Pick

Samsung's tribute to NBA MVP Russell Westbrook is a more reflective ad than the animated homage by Jordan Brand; it reminds us how the player overcame adversity to reach the top spot.

As we see the player setting off for a game, the text on screen rolls through various adjectives to describe his journey, from "undersized," "overlooked" and "4th pick" Russell to "loved," "dominant" and "triple double" Russell. "It took all these Russells to become MVP Russell," the ad concludes, with Samsung's tagline "Do what you can't."

The ad is by Wieden & Kennedy Portland and was directed by Will Mayer of B-Reel Films.


Jun 27, 2017
Brand :
Client :
Agency :
Wieden & Kennedy-Portland
Executive Creative Director :
Jason Bagley
Executive Creative Director :
Eric Baldwin
Creative Director :
Stuart Brown
Creative Director :
Brandon Davis
Copywriter :
Josh Bogdan
Art Director :
Pedro Izique
Producer :
Tiffany Golden
Integrated Production Director :
Erika Madison
Account Team :
Drew Widell
Account Team :
Nick Larkin
Business Affairs Manager :
Laura Caldwell
Managing Director :
Derek Westerlund
Editorial Company :
Editor :
Nicholas Davis
Assistant Editor :
Kevin Alfoldy
Producer :
Chris Girard
Executive Producer :
Leslie Carthy
Visual Effects Company :
Head of Production :
Alex Thiesen
Producer :
Rebekah Koerbel
Studio :
Engineer :
Noah Woodburn
Engineer :
Josh Millman
Assistant Engineer :
Natalie Huizenga
Executive Producer :
Jen Milano
Color :
Company 3
Colorist :
Siggy Ferstl
Color Executive Producer :
Ashley McKim
Color Producer :
Matt Moran
Production Cord Color :
Cory Musselman
Production Company :
B-Reel Films
Director :
Will Mayer

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