Ryan Reynolds and Sugar Panda hold a 4/20 bake sale for High Key

The toothless carb-pusher returns to promote low-carb goodies on a day for munchies

Published On
Apr 20, 2021

Editor's Pick

Just in time for 4/20, Ryan Reynolds and his toothless, sweets-pushing animated avatar Sugar Panda are holding a “bake sale.” A new online film created by Reynolds' agency Maximum Effort shows Sugar Panda shaking a sleeping mom out of bed in an attempt to sway her to the dark side (that is, join him in snarfing down some carb-loaded goodies). But she’s all grown up now, and her shelves are only stocked with HighKey’s low-sugar mini chocolate chip cookies. 

“You should try being cool again,” Sugar Panda chides. “Why don’t you just take me into the bathroom like you used to do in the ‘80s?”

Reynolds shared the film today on social channels, along with a link to HighKey's site and news that the brand “Is having a guilt-free cookie sale on this completely average April Tuesday #420.”

Sugar Panda's latest ploy follows his poor attempt to pose as a Girl Scout



Apr 20, 2021
Client :
Agency :
Maximum Effort

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