Sherwin-Williams Takes You on a Color Chip-Themed Safari

Clever Animal Animation From the Paint Brand

Published On
Mar 13, 2017

Editor's Pick

Paint brand Sherwin-Williams performs a clever feat of animation by turning color chips into animals in its latest spot.

The ad, part of the brand's "Where will color take you?" campaign, recreates the likes of flamingos, meerkats, zebras, elephants giraffes and leopards using the small squares of color. Following previous efforts such as one that imagined a ski trip with the color samples, It's a great way of showing off its range of shades as well as making a memorable piece of film.

The spot was created by McKinney and produced by Buck.


Mar 13, 2017
Brand :
Client :
Agency :
Chief Creative Officer :
Jonathan Cude
Group Creative Director :
Jenny Nicholson
Group Creative Director :
Owen Tingle
Art Director :
Kathryn Moffitt
Copywriter :
Jade Stoner
Agency Producer :
Josh Eggleston
Production Company :
Executive Creative Director :
Orion Tait
Creative Director :
Ben Langsfeld
Executive Producer :
Anne Skopas
Producer :
Kevin Hall
Music Company :
Beacon Street Studios
Composer :
Andrew Feltenstein
Composer :
John Nau

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Project Type