Paint brand Sherwin-Williams performs a clever feat of animation by turning color chips into animals in its latest spot.
The ad, part of the brand's "Where will color take you?" campaign, recreates the likes of flamingos, meerkats, zebras, elephants giraffes and leopards using the small squares of color. Following previous efforts such as one that imagined a ski trip with the color samples, It's a great way of showing off its range of shades as well as making a memorable piece of film.
The spot was created by McKinney and produced by Buck.