Santa loves and loses Mother Earth in this bleak holiday ad about climate change

Norwegian Post returns with another provocative subject

Published On
Nov 22, 2022

Editor's Pick

Posten, the Norwegian postal service, has become well-known for its provocative Christmas spots; last year's featured Santa in a gay love story, and 2020's ad portrayed Santa as an "angry white man" who's partial to Twitter rants. Before that, it controversially hinted that a mail carrier may have played a role in the Virgin Birth

This year, the advertiser takes on the issue of climate change in a somber film that charts the love affair between Father Christmas and Mother Earth. The film sees the pair, at first happy together, start to fight as the Christmas season approaches, and consumption and climate change stand in stark contrast. Mother Earth storms out...but can Father Christmas win her back?

The spot is a darkly depressing one (filmed in drab colors in a landscape so bleak it will make you shiver) but neverthless ends on a note of hope. Sean Meehan of Arts & Sciences directed. 

The insight for the ad, by agency Pol, comes from PWC Norway's Climate Index, which shows that among the 100 largest Norwegian companies, only 10 have cut emissions in accordance with the targets set in the Paris Agreement. Posten is one of the 10.

"We see that climate change and environmental issues are important and particularly engage the young, but we also want this campaign to reach broader and emotionally engage older audiences that sit on top in the corporate world," said Monica Solberg, marketing director at Posten, in a statement.


Nov 22, 2022
Client :
Agency :
Campaign Manager :
Hege Barbara Aarhus
Marketing Director :
Monica Solberg
Copywriter :
Rikke Sofie Jacobsen
Art Director :
Pia Emilie Lystad
Planner :
Simon Karlsson
Account Director :
Marius Eriksen
Account Manager :
Kristin E.B. Scheele
Designer :
Benjamin Rogers
Motion Designer :
Ole Jacob Bøe Skattum
Film Production :
Arts & Sciences
Director :
Sean Meehan
Sean Meehan
Executive Producer :
Sam McGarry
Executive Producer :
James Bland
Head of Production :
Lauren Highman
A&S Rep :
Tom Rickard
Line Production :
BAS Productions
Producer :
Andrej Caruso
Production Manager :
Alja Primec
Production Designer :
Miha Knific
Costume Designer :
Valter Kobal
Edit :
Editor :
Moss Eletreby
Editor :
Steve Gandolfi
Assistant Editor :
Thomas De La Rosa
Managing Partner :
Michelle Eskin
Executive Producer :
Amburr Faris
Head of Production :
Brady Fiero
Producer :
Brian Scharwath
Sound Mix :
Massive Music
Sound Design :
Simon Kane
Foley :
John Simpson
Final Mix :
Simon Kane
Music :
Turning Studios
Composer :
Elliot Wheeler
Post Production :
Alter Ego
Executive Producer :
Hilda Pereira
Producer :
Andrew Tavares
Sr Colorist :
Eric Whipp
Lead VFX Artist :
Joel Osis
VFX Artist :
Igor Boros
VFX Artist :
Eric Perrella
DMP Artist :
Bojan Zoric
VFX Assistant :
Victoria Gaston
VFX Assistant :
Nupur Desai
Color Assistant :
Daniel Saavedra

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