In the midst of the pandemic, Uncle Julio's saw the opportunity to develop a virtual, delivery-only brand. Using their kitchens to expand their offering to those who crave that fresh, authentic flavor of hand crafted burritos delivered straight to them. We helped them launch their newest concept, Savage Burrito. The food is fresh, chef-driven and customizable, and it’s ordered and delivered through 3rd party apps only.

We've been working with Uncle Julio's for over 6 years. This was the first time for both teams building a brand targeted to the GenZ and Millennial audience. So, we immersed ourselves in their world to develop the entire brand from name to launch with our feet firmly planted in their shoes. In the end, we created a brand that is as savage as the burritos themselves.

Our deliverables included: Brand Strategy & Positioning, Naming Conventions, Logo Design & Animation, Brand Guidelines and Assets, Merchandise, Website Design & Development, Social Strategy & Content, Launch Plan and Marketing Support.