Savage Burrito

Building a virtual, bada** burrito brand from scratch

Published On
Nov 13, 2020


In the midst of the pandemic, Uncle Julio's saw the opportunity to develop a virtual, delivery-only brand. Using their kitchens to expand their offering to those who crave that fresh, authentic flavor of hand crafted burritos delivered straight to them. We helped them launch their newest concept, Savage Burrito. The food is fresh, chef-driven and customizable, and it’s ordered and delivered through 3rd party apps only.


We've been working with Uncle Julio's for over 6 years. This was the first time for both teams building a brand targeted to the GenZ and Millennial audience. So, we immersed ourselves in their world to develop the entire brand from name to launch with our feet firmly planted in their shoes. In the end, we created a brand that is as savage as the burritos themselves.


Our deliverables included: Brand Strategy & Positioning, Naming Conventions, Logo Design & Animation, Brand Guidelines and Assets, Merchandise, Website Design & Development, Social Strategy & Content, Launch Plan and Marketing Support.







Nov 13, 2020
Agency :
Response Marketing
Client :
Uncle Julio's
Strategist :
Carolyn Walker
Strategist :
David Klineberg
VP Creative :
Steve Badowski
Creative Director :
Tanya Kanner
Copywriter :
Jason Rose
Motion :
Chris Rollins
Account Management :
Julia Nuara
VP Creative :
Marc Broad
Developer :
Chris Melillo
Tom Vogel
President :
Harper Caron
Dan Wheeler
Marketing :
Valerie Voges
Social / Community :
Tiffany Jonas

Need a credit fix? Contact the Creativity Editors

Project Type