Eschewing from the familiar white flakes on shoulder image that has come to be a staple of dandruff shampoo advertising, Head & Shoulders turns to a unique kind of art to deliver the message that its product promotes a healthy scalp.
The brand and its agency Saatchi & Saatchi London teamed with barber/artist Rob the Original to recreate famous celebrity faces -- those of Head and Shoulders ambassadors Sofia Vergara, Odell Beckham Jr. and L.A. Galaxy player Giovanni Dos Santos -- on the backs of people's heads.
Online films show Rob the Original making his creations, which also appear in print ads shot by London-based photographer Oleg Tolstoy, a descendant of the famous Russian novelist Leo Tolstoy who has made a name for himself as a celebrity photographer.
"Everyone knows Head & Shoulders removes dandruff," said Oggie Kapetanovic, Head & Shoulders brand director for the Americas in a statement. "But beyond removing dandruff, Head & Shoulders also fosters a healthy scalp. An artist needs a clean canvas to create, and a healthy scalp is the perfect canvas for Rob's art."