Head & Shoulders' Scalp Art Might Be the Weirdest Dandruff Shampoo Promo Ever
Rob the Original Shaves Celebrity Portraits Onto Healthy Heads
Editor's Pick
Eschewing from the familiar white flakes on shoulder image that has come to be a staple of dandruff shampoo advertising, Head & Shoulders turns to a unique kind of art to deliver the message that its product promotes a healthy scalp.
The brand and its agency Saatchi & Saatchi London teamed with barber/artist Rob the Original to recreate famous celebrity faces -- those of Head and Shoulders ambassadors Sofia Vergara, Odell Beckham Jr. and L.A. Galaxy player Giovanni Dos Santos -- on the backs of people's heads.
Online films show Rob the Original making his creations, which also appear in print ads shot by London-based photographer Oleg Tolstoy, a descendant of the famous Russian novelist Leo Tolstoy who has made a name for himself as a celebrity photographer.
"Everyone knows Head & Shoulders removes dandruff," said Oggie Kapetanovic, Head & Shoulders brand director for the Americas in a statement. "But beyond removing dandruff, Head & Shoulders also fosters a healthy scalp. An artist needs a clean canvas to create, and a healthy scalp is the perfect canvas for Rob's art."
Credits
- Date
- Apr 29, 2016
- Brand :
- Head & Shoulders
- Client :
- Head & Shoulders
- Agency :
- Saatchi & Saatchi-London
- Global Chief Creative Officer :
- Kate Stanners
- Executive Creative Director :
- Rob Potts
- Executive Creative Director :
- Andy Jex
- Global Creative Director :
- Kate Stanners
- Creative Director :
- Celeste Dalairac
- Creative Director :
- Marion Cohen
- Copywriter :
- Mark Slack
- Copywriter :
- Jack Davies
- Art Director :
- Tom Young
- Art Director :
- Miguel Sousa
- Creative Planner :
- Paula Vampre
- Account Handler :
- Toby Clarke
- Producer :
- Benedict Murray
- Production Company :
- Tomboy Films
- Production Company :
- Saatchi Digital
- Director :
- Tom Clarkson
- Editor :
- Tom Clarkson
- Editor :
- Jan Vrhovnik
- Post Production Company :
- Tomboy Films
- Post Production Company :
- Saatchi Digital
- Audio Post Production :
- Tomboy Films
- Audio Post Production :
- Saatchi Digital
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