People are paying more attention than ever to cleaning brands at the moment, with heightened awareness of hygiene during the ongoing pandemic. So now, Scotch-Brite wants to remind consumers it's here to help with their cleansing efforts with a poetic tribute to those who clean our cities, homes and workspaces.

The ad from Venables Bell & Partners is set to spoken-word narration paying homage to the "makers of mornings" whose "labors go unseen." The footage gives us glimpses into the night-time tasks of street and restaurant cleaners, parents tidying their homes after a messy day and even a guy just carefully wiping down his desk, presumably after a day of Zoom calls.  "The whims and fancies of the day are cleaned, scrubbed and swept from yesterday's ledger," says the narrator. Thomas Bryant at Ruffian directed.

The ad, running online, ends with the words "Make the morning brite."