Lenovo Makes a Jacket That Doubles as a Projector Screen
Convertible Clothing Highlights Yoga Tab 3 Pro Tablet's Built-In Projector
By
Alexandra Jardine
Published On
Dec 10, 2015
Editor's Pick
Lenovo's new tablet computer, the Yoga Tab 3 Pro, has a built-in projector. To show this off, agency Ogilvy Paris made a portable projector screen out of something you can wear -- a jacket. The idea is that users can whip it off when there's no projector screen handy, and start using the projector. The agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to. It's not just a gimmick either -- you can buy the jacket online at French shopping site JVBGD in four designs. The price is 350 euros (about U.S. $385 U.S.).
Credits
- Date
- Dec 10, 2015
- Agency :
- Ogilvy-Paris
- Brand :
- Lenovo
- Client :
- Lenovo
- Executive Creative Director :
- Baptiste Clinet
- Creative Director :
- Paul Kreitmann
- Art Director :
- Clara Noguier
- Copywriter :
- Olivier Le Lostec
- Head of Integrated Production :
- Antoine Bagot
- Integrated Producer :
- Marine Redon
- Strategic Planner :
- Ivan Pejcic
- Account Director :
- Augustin NeuveEglise
- Account Director :
- Kevin Donati
- Production House :
- Pavillon Noir
- Producer :
- Ghislain de La Chaise
- Production Director :
- Alliocha Madeuf
- Director :
- Paul Lombard
- Director :
- David Hugonot
- Photographer :
- Elise Gerosa
- Director, Marketing :
- Laurent La Rocca
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