Harley-Davidson : Screw It, Let's Ride
The motorcycle manufacturer's new campaign, Screw It, Let's Ride, throws nation-wide economic strife, war and skyrocketing gas prices to the wind, in favor of chrome-plated escape and road therapy.
Published On
May 04, 2008
Editor's Pick
This full-page ad ran in USA Today; more pages are slated to run in Sports Illustrated and other magazines.
The campaign Web site allows users to submit Ad Lib-style rally cries by customizing highlighted portions of messaging. Screw It, Let's Ride branded bandanas are also available at select Harley dealers.
The campaign Web site allows users to submit Ad Lib-style rally cries by customizing highlighted portions of messaging. Screw It, Let's Ride branded bandanas are also available at select Harley dealers.
Credits
- Date
- May 05, 2008
- Client :
- Harley-Davidson
- Agency :
- Carmichael Lynch
- Chief Creative Officer :
- Mike Lescarbeau
- Executive Creative Director :
- Jim Nelson
- Group Creative Director :
- Sheldon Clay
- Senior Art Director :
- Brad Harrison
- Senior Writer :
- Ellie Anderson
- Executive Art Producer :
- Sandy Boss Febbo
- Brand :
- Harley-Davidson
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