Sharing photos of your kids online? Here’s the dark future that could await them

Deutsche Telekom and adam&eveBerlin created a deepfake of a girl who warns of identity abuse years from now

Published On
Jul 05, 2023
Futuristic looking deepfake of a girl warning of identity abuse

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It seems innocuous, and for many parents is simply second nature by now—sharing photographs of their children in social media. But a new campaign in Germany from Deutsche Telekom uses deepfake technology to warn of the hidden risks of “sharenting”—including identity abuse in the years to come.

Creative agency adam&eveBerlin developed the campaign, which is centered around a deepfake video of a girl who is digitally aged and warns her parents of the dark future that awaits her now that her image and other personal details are on the internet for all to see.


Studies have estimated that two-thirds of identity fraud cases by 2030 will have emerged due to parents having shared their children’s data online. Deutsche Telekom is positioning the security of its network, as well as its tools and expertise for safe handling of online data, as a safeguard against this perilous future.

“Every person has the right to decide on his or her own digital identity,” said Christian Loefert, head of marketing communications at Telekom Germany. “At the same time, studies show that an average 5-year-old child has already had around 1,500 pictures uploaded without their consent by those they trust most—their parents. This material is unprotected on the net. With #ShareWithCare, we are campaigning for a mindful approach to the images of our loved ones.”


Jul 05, 2023
Client :
Deutsche Telekom
Agency :
Chief Brand Officer :
Ulrich Klenke
VP Marketing Communication Strategy & Media :
Christian Hahn
SVP Marketing Communications :
Christian Loefert
VP Market Communication :
Philipp Friedel
Chief Creative Officer :
Jens Pfau
Chief Creative Officer :
Diana Sukopp
Chief Creative Officer :
Richard Brim
Chief Strategy Officer :
George Strakhov
Chief Strategy Officer :
Philipp Schwartz
Creative Director :
Christian El Asmar
Creative Director :
René Herder
Creative Team :
Ophelia Dartey
Creative Team :
Lars-Frederic Rexa
Sr. Copywriter :
Fabio Santos
Agency Producer :
Meike van Meegen
Planner :
Gillian Orth
Managing Director :
Christina Antes
Senior Account Manager :
Florian Kröger
AR-Filter Designer :
Patrick Huber
Machine Learning Engineering Lead :
Denis Leonov
Production Company :
Executive Producer :
Uli Jason Ulbrich
Producer :
Julia Moya
Director :
Sergej Moya
Cinematographer :
Armin Franzen
Casting :
Juntke Casting
Editor :
Andrej Gontcharov
Post Production :
SPC / Supercontinent
Post Producer :
Sebastian Raphael
Post Producer :
Felix Schröder
VFX Supervisor :
Mario Bertsch
Colorist :
Benedikt Hugendubel
Audio Post Production :
Supreme Music
Soundtrack name and composer :
Supreme Music

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