In the wake of Kamala Harris' election, these ads encourage diverse women to run for office

PSAs from BBDO New York and She Should Run will target women active in their communities

Published On
Jan 27, 2021

Editor's Pick

In the wake of Kamala Harris' inauguration as Vice President, a new series of PSAs is encouraging  women, particularly those who are active in their communities, to run for office. 

The campaign, dubbed "Change is Her(e)," was created by BBDO New York for She Should Run, a non-partisan nonprofit that aims to provide an approachable starting place and network for women leaders considering a future run for office. It includes a series of films, directed by Molly Schiot of Honor Society, featuring real-life activists who have all made a difference in their communities. 

Targeting women of all races and socio-economic statuses, the effort aims to improve the diversity of candidates; according to SheShouldRun, a large part of the reason that more women currently don't run is because they don't believe themselves qualified.  As well as the PSAs the campaign will also include a social media effort involving influencers to get people to nominate the female change-makers around them.

"With this new campaign, we want to inspire more women to consider running for public office by highlighting the many things they have already done to change other people's lives,” said ​Erin Loos Cutraro, CEO and Founder of SheShouldRun, in a statement.​ “We believe that these women— who care deeply about people and society— have what it takes to hold office. If they care enough to change someone’s life, they could be one run away from changing many others.”


Jan 27, 2021
Client :
She Should Run
Agency :
BBDO-New York
Founder & CEO :
Erin Loos Cutraro
Marketing & Technology Director :
Melissa Morris Ivone
Digital Communications Manager :
Ally Cummings
Political Pipeline Director :
Jarinete Santos
Programs Manager :
Kathleen Kiernan
Chief of Staff :
Christina Jackson
Donor Relations & Partnerships Manager :
Kaitlyn Newman
Chairman & Chief Creative Officer, Worldwide :
David Lubars
Associate Creative Director :
Gabrielle Attia
Associate Creative Director :
Martin Staaf
Associate Creative Director :
Marjorie Vardo
Executive Producer :
Melissa Tifrere
Head of Digital Production :
James Young
Influencer Manager :
Lucy Bennett
EVP Senior Account Director :
Sascha Uzzell
Account Manager :
Abigail Solano
Assistant Account Executive :
Brianna Zuniga
Planning Director :
Dena Walker
Senior Business Manager :
Grace Kelly
SVP Production Services Director :
Jessica Nugent
Production Company :
Honor Society
Director :
Molly Schiot
Managing Partner / Executive Producer :
Megan Kelly
Head of Production :
Carlo Pilgrim
Line Producer :
Melanee Young Taylor
Production Coordinator :
Mary Morris
Production Coordinator :
Paige Brott
Casting :
Jeanne Vaccaro
Casting :
Melanee Young Taylor
Director of Photography :
Halyna Hutchins
1st AD :
Danny Jones
2nd ACs :
Dominic Jones
Sound Mixer :
Jacob Varley
Production Assistant :
Cory Brusseau
Editorial :
Final Cut/New York
Producer :
Andrea Cantor
EP :
Sarah Roebuck
Editor :
Betty Jo Moore
Assistant Editor :
Pat Hayes
Music :
Duotone Audio Group
Executive Producer :
Ross Hopman
Producer :
Gio Lobato
Composer :
Jordan Lieb
GFX Conform :
Flame Artist :
Inti Martinez
Executive Producer :
Katya Meyer
Audio Mix :
Sonic Union
Mix Engineer :
Mike Marinelli
Mix Engineer :
Julienne Guffain
Mix Engineer :
Paul Weiss
Audio Post Producer :
Justine Cortale
Color Grading :
The Mill
Executive Producer :
Rochelle Brown
Head of Color :
Fergus McCall
Associate Producer :
Lucy Gatanis
Color Assist :
Aaliyah Lambert
Color Assist :
Andrew Ceen

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