In the wake of Kamala Harris' election, these ads encourage diverse women to run for office
PSAs from BBDO New York and She Should Run will target women active in their communities
Editor's Pick
In the wake of Kamala Harris' inauguration as Vice President, a new series of PSAs is encouraging women, particularly those who are active in their communities, to run for office.
The campaign, dubbed "Change is Her(e)," was created by BBDO New York for She Should Run, a non-partisan nonprofit that aims to provide an approachable starting place and network for women leaders considering a future run for office. It includes a series of films, directed by Molly Schiot of Honor Society, featuring real-life activists who have all made a difference in their communities.
Targeting women of all races and socio-economic statuses, the effort aims to improve the diversity of candidates; according to SheShouldRun, a large part of the reason that more women currently don't run is because they don't believe themselves qualified. As well as the PSAs the campaign will also include a social media effort involving influencers to get people to nominate the female change-makers around them.
"With this new campaign, we want to inspire more women to consider running for public office by highlighting the many things they have already done to change other people's lives,” said Erin Loos Cutraro, CEO and Founder of SheShouldRun, in a statement. “We believe that these women— who care deeply about people and society— have what it takes to hold office. If they care enough to change someone’s life, they could be one run away from changing many others.”
Credits
- Date
- Jan 27, 2021
- Client :
- She Should Run
- Agency :
- BBDO-New York
- Founder & CEO :
- Erin Loos Cutraro
- Marketing & Technology Director :
- Melissa Morris Ivone
- Digital Communications Manager :
- Ally Cummings
- Political Pipeline Director :
- Jarinete Santos
- Programs Manager :
- Kathleen Kiernan
- Chief of Staff :
- Christina Jackson
- Donor Relations & Partnerships Manager :
- Kaitlyn Newman
- Chairman & Chief Creative Officer, Worldwide :
- David Lubars
- Associate Creative Director :
- Gabrielle Attia
- Associate Creative Director :
- Martin Staaf
- Associate Creative Director :
- Marjorie Vardo
- Executive Producer :
- Melissa Tifrere
- Head of Digital Production :
- James Young
- Influencer Manager :
- Lucy Bennett
- EVP Senior Account Director :
- Sascha Uzzell
- Account Manager :
- Abigail Solano
- Assistant Account Executive :
- Brianna Zuniga
- Planning Director :
- Dena Walker
- Senior Business Manager :
- Grace Kelly
- SVP Production Services Director :
- Jessica Nugent
- Production Company :
- Honor Society
- Director :
- Molly Schiot
- Managing Partner / Executive Producer :
- Megan Kelly
- Head of Production :
- Carlo Pilgrim
- Line Producer :
- Melanee Young Taylor
- Production Coordinator :
- Mary Morris
- Production Coordinator :
- Paige Brott
- Casting :
- Jeanne Vaccaro
- Casting :
- Melanee Young Taylor
- Director of Photography :
- Halyna Hutchins
- 1st AD :
- Danny Jones
- 2nd ACs :
- Dominic Jones
- Sound Mixer :
- Jacob Varley
- Production Assistant :
- Cory Brusseau
- Editorial :
- Final Cut/New York
- Producer :
- Andrea Cantor
- EP :
- Sarah Roebuck
- Editor :
- Betty Jo Moore
- Assistant Editor :
- Pat Hayes
- Music :
- Duotone Audio Group
- Executive Producer :
- Ross Hopman
- Producer :
- Gio Lobato
- Composer :
- Jordan Lieb
- GFX Conform :
- Ambassadors
- Flame Artist :
- Inti Martinez
- Executive Producer :
- Katya Meyer
- Audio Mix :
- Sonic Union
- Mix Engineer :
- Mike Marinelli
- Mix Engineer :
- Julienne Guffain
- Mix Engineer :
- Paul Weiss
- Audio Post Producer :
- Justine Cortale
- Color Grading :
- The Mill
- Executive Producer :
- Rochelle Brown
- Head of Color :
- Fergus McCall
- Associate Producer :
- Lucy Gatanis
- Color Assist :
- Aaliyah Lambert
- Color Assist :
- Andrew Ceen
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