Renault Puts a Car in a College Library to Show How Quiet The 'Twizy' Is

Publicis Lisboa Creates Stunt to Prove its Point

Published On

May 05, 2014

Editor's Pick

The Renault Twizy's selling point isn't just that it is 100% electric and ecological, but also that it's extraordinarily, beautifully quiet. To prove it, Publicis Lisboa drove the Twizy into a place where being quiet is mandatory: a college library.

Most Popular

Bella Ramsey stars in comical first ads for Apple Intelligence

Accenture’s epic football ad highlights its work in scaling NBCU’s Peacock platform

Ikea Sweden is putting ads on roller blinds at people’s homes

Credits

Date: May 05, 2014

Brand :: Renault

Client :: Renault

Agency :: Publicis-Lisboa

Creative :: Gomez, Ricardo

Creative :: Ferreira, Ivo

Creative :: Machado, Roberta

Creative :: Batista, Fabio Santos

Creative Director :: Pedro Ribeiro

Creative Director :: Joao Braga

Producer-Director :: Cristina Almeida

Client Services Director :: Susana Doutor

Visual Effects :: Hugo Lage

Producer :: Malagueta Filmes

Director :: Manuel Mealha

Activation :: Activooh

Client :: Joana Cardoso

Need a credit fix? Contact the Creativity Editors

Project Type

Video