Sainsbury's Snapchat Karaoke Lens Lets You Sing Along With Its Christmas Ad
Fans' Vocals Will Be Used in a Special Version of TV Spot
Editor's Pick
Sainsbury's is inviting fans of its Christmas ad campaign, The Greatest Gift, to sing along with the vocals today through the U.K.'s first branded "karaoke" lens on Snapchat -- and they can also win a chance to have their singing featured in a final version.
The Snapchat lens, live for 24 hours today (Dec. 2) turns users into a lookalike of the "Dave" animated character from the ad, and and allows them to share their version of the song, sung by James Corden in the TV version.
To wrap up the campaign, the best karaoke vocals from across the festive period will replace James Corden's voice in a special version of the TV ad released online in the week before Christmas. People can also enter the competition via social channels.
Analog Folk created the interactive element of the Sainsbury's campaign; the TV ad is by AMV.BBDO.
Credits
- Date
- Dec 02, 2016
- Agency :
- AnalogFolk-London
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Campaign Manager :
- Poppy Shute
- Campaign Manager :
- Mark Evans
- Campaign Manager :
- Bianca Khatri
- Executive Creative Director :
- Simon Richings
- Associate Creative Director :
- Alistair McKnight
- Creative Team :
- Alex King
- Creative Team :
- Andrew Jordan
- Head of Strategy :
- Doug Baker
- Strategist :
- Amar Babbar
- Client Partner :
- Sarah Mamou
- Project Director :
- Sohini Gogel
- Senior Producer :
- Mandy Watt
- Senior Content Producer :
- Poss Kondeatis
- Head of Design :
- Ryan Campbell
- Social Media Strategist :
- Mike Harris
- Community Manager :
- Rory ONeill
- Editor :
- Daryl Yeoman
- Media Manager :
- Becci Dive
- Experiential Production Company :
- Bearded Kitten
- Executive Producer :
- Timmy Sampson
- Executive Producer :
- Aoife Van Linden Tol
- Executive Producer :
- Tom Mansell
- Audiovisual Tech :
- Smart AV
- Casting Director :
- Gemma Gurvitz
- Content Camera :
- Stuart McCardle
- Content Camera :
- Chris DuMont
- Content Sound :
- Craig Barlow
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