This auto brand is promoting seat belts for dogs in ad starring a giant pooch

Despite the humor, spot by Skoda has a serious point

Published On
Mar 13, 2019

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Skoda's latest campaign from France centers around a gigantic dog. 

In a series of scenarios that remind us a little of kids' classic "Clifford the Big Red Dog,"  we see "Doug the Dog" and his long-suffering owner taking a walk and scaring the neighboring pooches, breaking the furniture, digging enormous holes in the garden and more.

In case you're wondering what this has to do with cars, there's a serious point. Halfway through the spot, we're told that a one-ton dog can be damaging--but imagine that in a car driving at 50 km per hour. "In the event of an accident, your dog becomes a one-ton projectile," we're informed. Sobering--and the point is to promote the fact that Skoda now offers a seat-belt for dogs among its range of accessories. (Apparently, 98% of dog owners admit to not tying up their pet in the car.)

The ad, by Rosapark, is running online along with a Twitter campaign. People are being encouraged to post pictures of their dogs using the hashtag #DougTheDog to see what their dog looked if it weighed a whole ton. The campaign will also be broadcast on Facebook, Instagram, Youtube and LinkedIn.

Credits

Date
Mar 13, 2019
Client:
Skoda
Agency:
Rosapark
Co-Founder:
Jean-Patrick Chiquiar
Co-Founder:
Gilles Fichteberg
Co-Founder:
Jean-Francois Sacco
Copywriter:
Naïm Souilem
Art Director:
Alexandre Delvert
Art Director:
Robin Lassalle
Managing Director and Director of Strategic Planning:
Sacha Lacroix
Advising Director:
Julien Quidor dit Pasquet
Advising Director:
Romain Bruneau
Account Manager:
Charlotte Permasse
Strategic Planner:
Alexandre Ribichesu
Social Media Manager:
Thomas Vincenti
TV Production:
Thomas Laurent
Print Production:
Justine Dudognon
PR:
Mélanie Colléou

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