A police chase fail shows the pitfalls of lending your car in this humorous Skoda ad

Spot by Rosapark promotes the auto brand's smart key, which remembers your settings

Published On
Jan 02, 2020

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Skoda's is promoting its "Skoda Key" tool, which remembers all your personal settings and adjustments when you get into your car, with a humorous new spot by French agency Rosaspark. 

To demonstrate the pitfalls of lending your car to other drivers, the spot depicts what starts off as a Hollywood movie-like police chase scenario, as two cops, Will and Chuck, exit a donut shop (where else?) and jump into their car to pursue some suspects in an adrenalin-fueled rush of excitement.

However, the chase never gets off the ground, as one of the cops struggles in vain to adjust the windows, the seat lever and the rearview mirrors. As his colleague dejectedly bites into his donut, the spot ends with the product message about the Skoda Key, which stores your driver settings. 

The film, which was directed by Jean-Baptiste Saurel via Big, is running on French social media promoted by the hashtag #WillEtChuck. Rosapark also worked with Google to create a tool on Google Street View that allows online users to chase the blue van in the ad, for the chance to win a trip to Los Angeles.


Jan 02, 2020
Client :
Agency :
Marketing Director :
Paul Barrocas
Head of Communication Department :
Marie-Charlotte Bosvieux
Head of Advertising and Media :
Céline Hahn
Head of Digital & Social Networks :
Stéphanie Cantau
Network Marketing Manager :
Émilie Le Mentec
Customer Experience & Data Performance Manager :
Sébastien Toussaint
Co-Founder :
Jean-Patrick Chiquiar
Co-Founder :
Gilles Fichteberg
Co-Founder :
Jean-Francois Sacco
Managing Director :
Sacha Lacroix
Copywriter :
Julien Perrard
Artistic Director :
Nicolas Hurez
Head of TV Production :
Elodie Jonquille
Consulting Director :
Romain Bruneau
Group Leader :
Maxime Persuy
Account Manager :
Romane Drosdziok
CRM / PRM Project Manager :
Amandine Mory
Production Print :
Delphine Cotellon
Head of Digital Strategy :
Social Media Manager :
Clément Bonnet
Social media creative team :
Léo Palti
Social media creative team :
Julien Thibon
Social media creative team :
Pierre Bonnet
Social media creative team :
Athina Perroux
Social media creative team :
Pierre René Martin
Social media creative team :
Aike Westra
RP & Influence :
Mélanie Colléou
Production :
Director :
Jean Baptiste Saurel
Producer :
Kasia Staniaszek
Producer :
Pierre Rambaldi
Chief Operator :
Adam Frisch
Production Manager :
Driss Lumbroso
Sound Studio :
Post Production :
Google Street View Production :

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