A police chase fail shows the pitfalls of lending your car in this humorous Skoda ad
Spot by Rosapark promotes the auto brand's smart key, which remembers your settings
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Skoda's is promoting its "Skoda Key" tool, which remembers all your personal settings and adjustments when you get into your car, with a humorous new spot by French agency Rosaspark.
To demonstrate the pitfalls of lending your car to other drivers, the spot depicts what starts off as a Hollywood movie-like police chase scenario, as two cops, Will and Chuck, exit a donut shop (where else?) and jump into their car to pursue some suspects in an adrenalin-fueled rush of excitement.
However, the chase never gets off the ground, as one of the cops struggles in vain to adjust the windows, the seat lever and the rearview mirrors. As his colleague dejectedly bites into his donut, the spot ends with the product message about the Skoda Key, which stores your driver settings.
The film, which was directed by Jean-Baptiste Saurel via Big, is running on French social media promoted by the hashtag #WillEtChuck. Rosapark also worked with Google to create a tool on Google Street View that allows online users to chase the blue van in the ad, for the chance to win a trip to Los Angeles.
Credits
- Date
- Jan 02, 2020
- Client :
- Skoda
- Agency :
- Rosapark
- Marketing Director :
- Paul Barrocas
- Head of Communication Department :
- Marie-Charlotte Bosvieux
- Head of Advertising and Media :
- Céline Hahn
- Head of Digital & Social Networks :
- Stéphanie Cantau
- Network Marketing Manager :
- Émilie Le Mentec
- Customer Experience & Data Performance Manager :
- Sébastien Toussaint
- Co-Founder :
- Jean-Patrick Chiquiar
- Co-Founder :
- Gilles Fichteberg
- Co-Founder :
- Jean-Francois Sacco
- Managing Director :
- Sacha Lacroix
- Copywriter :
- Julien Perrard
- Artistic Director :
- Nicolas Hurez
- Head of TV Production :
- Elodie Jonquille
- Consulting Director :
- Romain Bruneau
- Group Leader :
- Maxime Persuy
- Account Manager :
- Romane Drosdziok
- CRM / PRM Project Manager :
- Amandine Mory
- Production Print :
- Delphine Cotellon
- Social Media Manager :
- Clément Bonnet
- Social media creative team :
- Léo Palti
- Social media creative team :
- Julien Thibon
- Social media creative team :
- Pierre Bonnet
- Social media creative team :
- Athina Perroux
- Social media creative team :
- Pierre René Martin
- Social media creative team :
- Aike Westra
- RP & Influence :
- Mélanie Colléou
- Production :
- BIG
- Director :
- Jean Baptiste Saurel
- Producer :
- Kasia Staniaszek
- Producer :
- Pierre Rambaldi
- Chief Operator :
- Adam Frisch
- Production Manager :
- Driss Lumbroso
- Sound Studio :
- Schmooze
- Post Production :
- Firm
- Google Street View Production :
- G.Easy
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