Coke Seeks World Peace Via Vending Machines

Video will allow users to touch hands virtually

Published On
Mar 13, 2013

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Coke quietly posted this teaser video back in late December, but sources suggest a bigger announcement is coming soon and that it will be a major project for the brand. It shows vending machines capable of connecting users, bound for not-so-friendly neighbors India and Pakistan. Video technology means the users in the two countries will actually be able to see each other and touch hands virtually; the idea is that it could roll out to various countries in conflict. It's all part of Coke's "happiness project" which has already seen other innovations with vending machines, including a machine that you can hug, in Singapore, and a machine that gives you a Coke if you can prove you are a couple, in Turkey.