General Electric : Smart Grid

Goodby created an online destination to help explain GE's smart grid efforts to the masses. The campaign included this AR application - making Goodby one of the first out of the gate bringing the technology to a major brand and to the webcam wielding public.

Read more in Behind the Work.

Published On
Jan 29, 2009

Credits

Date
Jan 30, 2009
Client:
General Electric
Agency:
Goodby Silverstein & Partners
Creative Director:
Jeff Goodby
Group Creative Director:
Christian Haas
Art Director:
Rudi Anggono
Art Director:
Caio Lazzuri
Copywriter:
Larry Corwin
Chief Digital Officer:
Mike Geiger
Executive Agency Producer:
Carey Head
Interactive Agency:
Stella Wong
Web Production:
North Kingdom
Executive Producer:
Roger Stighll
Producer:
Sonja Lakner
3D Artist:
Mathias Lindgren
Flash Partner/Sound Design:
Gomo AB
Design Director/Flash Designer:
Mikael Emtinger
Design Director/Flash Designer:
Stefan Sandberg
Sound Designer:
Christian Bjrklund
Production Company:
Autofuss
Director:
Jeff Linnell
Producer:
Julia Scahill
Director, Photography:
Devin Whetstone
Editor:
Jess Bianchi
Brand:
General Electric

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Project Type