General Electric : Smart Grid

Goodby created an online destination to help explain GE's smart grid efforts to the masses. The campaign included this AR application - making Goodby one of the first out of the gate bringing the technology to a major brand and to the webcam wielding public.

Read more in Behind the Work.

Published On
Jan 29, 2009


Jan 30, 2009
Client :
General Electric
Agency :
Goodby Silverstein & Partners
Creative Director :
Jeff Goodby
Group Creative Director :
Christian Haas
Art Director :
Rudi Anggono
Art Director :
Caio Lazzuri
Copywriter :
Larry Corwin
Chief Digital Officer :
Mike Geiger
Executive Agency Producer :
Carey Head
Interactive Agency :
Stella Wong
Web Production :
North Kingdom
Executive Producer :
Roger Stighll
Producer :
Sonja Lakner
3D Artist :
Mathias Lindgren
Flash Partner/Sound Design :
Gomo AB
Design Director/Flash Designer :
Mikael Emtinger
Design Director/Flash Designer :
Stefan Sandberg
Sound Designer :
Christian Bjrklund
Production Company :
Director :
Jeff Linnell
Producer :
Julia Scahill
Director, Photography :
Devin Whetstone
Editor :
Jess Bianchi
Brand :
General Electric

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