IBM's Smarter Ideas for Smarter Cities is No. 1 in Our Best of Print & Design
'Smarter Ideas for Smarter Cities' turns OOH ads into benches and shelters
Jun 06, 2013
Cities can be difficult places to live. Despite all they have to offer, they often make lives difficult for its citizens, with stairs where there should be ramps, no shelter when it rains, and nowhere to sit your weary self down. Ogilvy & Mather Paris and IBM's "Smarter Cities" campaign try to ease things for you, by turning their ads into useful, smart solutions. By adding a simple curve to a poster, they turned them into places to stand under when it rains, and someplace to sit when you're tired. With some modifications, they also turned them into a ramp for bicyclists to easily traverse.
The idea just earned the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity.