Snickers highlights the perils of coming out of quarantine

Latest from 'You're Not You When You're Hungry' campaign from BBDO reminds us that there was a time when we had to wear pants

Published On
Aug 10, 2020

Editor's Pick

There is truly much to be concerned about as the world starts to open up while the coronavirus crisis continues. We must continue to cover up with masks, of course, in order to prevent the virus spread. Bu there’s another staple we must remember to wear: pants.

Snickers and BBDO New York brings a pandemic-themed twist to its long-running “You’re Not You When You’re Hungry” campaign in a comedic spot about a group of friends trying to reconnect in the real world for the first time after having to settle for Zoom hangouts for so long. Problem is, one of them didn’t get the full memo. Jess Coulter of O Positive directed. 



Aug 10, 2020
Agency :
BBDO-New York
Director :
Jess Coulter

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