Snoop Dogg tapped Pentagram to design his new line of bongs

'Pounds' collaboration follows design firm's work on the rapper-entrepreneur's cannabis brand

Published On
Apr 25, 2019

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In November 2015, Snoop Dogg turned to design firm Pentagram to design the packaging for his cannabis product line Leafs by Snoop. Now, they’ve moved on to bongs.

Pentagram designer Emily Oberman and her team once again teamed up with the rapper entrepreneur and his crew at Stampede Management to create Pounds, a premium line of glass water pipes and smoking accessories, designed to give users an “elevated” and sophisticated smoking experience. 

The line features five different pipe designs. Created out of hand-blown borosilicate glass, they recall the shapes of spacecraft--with suitably interstellar names conceived by Snoop himself, such as the Starship, Rocketship and Mothership.

The packaging and collateral continue the galactic theme. Each pipe comes in a luxe collector’s box with a “flight guide” users manual, and cheeky copy pays homage to arguably the most famous West Coast brand: “Conceived in outer space and designed in California.” Each box also comes with words of caution: “Please fly responsibly.”
 

Credits

Date
Apr 25, 2019
Client:
Snoop Dogg
Agency:
Pentagram

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