Carvalho Hosken : The Social Home Tour

A future home filled with memories.

Published On
Jul 13, 2012

Editor's Pick

"Tailor-made" is a phrase repeated so often in the real-estate market that it has lost all meaning. But Brazilian agency ArtPlan, for client Carvalho Hosken, is out to change that, with the "Social Home Tour." Before prospective buyers visited the "showhome" for a tour, they scheduled their visit using their Facebook login. Each apartment was then customized for the visit, with family photos hanging on the walls, for example. At the end of the tour, the phone rang with a special discount, and the experience could also be shared on Facebook.

Credits

Date
Jul 13, 2012
Brand:
Carvalho Hosken
Client:
Carvalho Hosken
Agency:
ArtPlan
Executive Creative Director/Production:
Roberto Vilhena
Creative Director:
Gustavo Tirre
Creative Director:
Alessandra Sadock
Creative Director:
Hugo Monteiro
Art Director:
Augusto Correia
Art Director:
Moacyr Marques
Copywriter:
Rodrigo Lopes
Copywriter:
Joao Resende

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Project Type