Special K features a pregnant woman on the box for the first time

Bestselling cookbook author Molly Baz kicks off the ‘Special for a Reason’ campaign

Published On
Jun 05, 2024
Molly Baz Special K cereal box

Editor's Pick

Kellogg’s Special K wants to show expectant mothers, along with other everyday people, just how special they are by featuring best-selling cookbook author Molly Baz on the box cover.

The first pregnant woman to ever be featured on the box, Baz kicks off the “Special for a Reason” campaign, spotlighting her along with other individuals and their stories to help them feel seen and special. Baz was chosen because she has used her platform to shine a light on motherhood, specifically how each mom’s journey is different and special.

As part of the campaign, Special K will donate $25,000 to United Way, a nonprofit dedicated to developing stronger, healthier communities. The donation will specifically support its Women United program. 

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Jun 05, 2024
Client :
Agency :
Leo Burnett-Chicago
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Doug Vandevelde
Senior Marketing Director :
Sadie Garcia
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Barbara Meskin
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Carly Richter
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Shin-Wey Lu
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PR :
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