Special K features a pregnant woman on the box for the first time

Bestselling cookbook author Molly Baz kicks off the ‘Special for a Reason’ campaign

Published On
Jun 05, 2024
Molly Baz Special K cereal box

Editor's Pick

Kellogg’s Special K wants to show expectant mothers, along with other everyday people, just how special they are by featuring best-selling cookbook author Molly Baz on the box cover.

The first pregnant woman to ever be featured on the box, Baz kicks off the “Special for a Reason” campaign, spotlighting her along with other individuals and their stories to help them feel seen and special. Baz was chosen because she has used her platform to shine a light on motherhood, specifically how each mom’s journey is different and special.

As part of the campaign, Special K will donate $25,000 to United Way, a nonprofit dedicated to developing stronger, healthier communities. The donation will specifically support its Women United program. 

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Credits

Date
Jun 05, 2024
Client :
Kellogg's
Agency :
Leo Burnett-Chicago
Chief Growth Officer :
Doug Vandevelde
Senior Marketing Director :
Sadie Garcia
Brand Marketing Director :
Barbara Meskin
Marketing Director :
Cindy Huntington
EVP Group Business Director :
Chris Bergen
VP Account Director :
Carly Richter
Account Director :
Michelle Chorski
Account Manager :
Monica Mesikapp
VP Strategy Director :
Carly Starratt
Senior Strategist :
Shannon Haley
ECD :
Mariana O'Kelly
Senior VP CD :
Tammy Retter
ACD Art :
Madeline Reusch
ACD Copy :
Chris Le
Executive Vice President Head of Design :
Alisa Wolfson
Vice President Design Director :
Kyle Poff
Creative Resource Director :
Shin-Wey Lu
SVP Group Director Business Affairs :
Michael Shanahan
VP Executive Producer :
Cheherazade Patel
Senior Business Affairs Manager :
Courtney Novotny
Senior Business Affairs Manager :
Dana Willis
Senior Art Director :
Kevin Ramirez
Account Supervisor :
Alex Rivard
Account Executive :
Amber Mekled
PR :
MSL
Chief Consumer Brands Officer :
Nicole Scull
Senior Vice President Consumer Brands Practice :
Krystina Fisher
Senior Vice President Digital :
Sally Okine
Vice President Digital :
Brandy Francis
Vice President Media Strategy :
Kathryn Peevey
Senior Digital Strategist :
Julia Brougher
Media Agency :
Starcom
VP Investment :
Deanna Davies
VP Strategy :
Elyssa Rossetti Gibbons
Associate Director Client Management :
Alison Dec
Supervisor Strategy :
Alexis Genge
Associate Director Investment :
Danielle Ruhl
Supervisor Digital Investment :
Kendall Buzzelli
Supervisor Digital Media Planning :
Olivia Hrusovsky
Photography and Editing :
PEDEN+MUNK
Director/Photographer :
Taylor Peden
Director/Photographer :
Jen Munk-vold
Production Company :
Laird and Good Company

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Project Type