Special K features a pregnant woman on the box for the first time
Bestselling cookbook author Molly Baz kicks off the ‘Special for a Reason’ campaign
Editor's Pick
Kellogg’s Special K wants to show expectant mothers, along with other everyday people, just how special they are by featuring best-selling cookbook author Molly Baz on the box cover.
The first pregnant woman to ever be featured on the box, Baz kicks off the “Special for a Reason” campaign, spotlighting her along with other individuals and their stories to help them feel seen and special. Baz was chosen because she has used her platform to shine a light on motherhood, specifically how each mom’s journey is different and special.
As part of the campaign, Special K will donate $25,000 to United Way, a nonprofit dedicated to developing stronger, healthier communities. The donation will specifically support its Women United program.
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Credits
- Date
- Jun 05, 2024
- Client :
- Kellogg's
- Agency :
- Leo Burnett-Chicago
- Chief Growth Officer :
- Doug Vandevelde
- Senior Marketing Director :
- Sadie Garcia
- Brand Marketing Director :
- Barbara Meskin
- Marketing Director :
- Cindy Huntington
- EVP Group Business Director :
- Chris Bergen
- VP Account Director :
- Carly Richter
- Account Director :
- Michelle Chorski
- Account Manager :
- Monica Mesikapp
- VP Strategy Director :
- Carly Starratt
- Senior Strategist :
- Shannon Haley
- ECD :
- Mariana O'Kelly
- Senior VP CD :
- Tammy Retter
- ACD Art :
- Madeline Reusch
- ACD Copy :
- Chris Le
- Executive Vice President Head of Design :
- Alisa Wolfson
- Vice President Design Director :
- Kyle Poff
- Creative Resource Director :
- Shin-Wey Lu
- SVP Group Director Business Affairs :
- Michael Shanahan
- VP Executive Producer :
- Cheherazade Patel
- Senior Business Affairs Manager :
- Courtney Novotny
- Senior Business Affairs Manager :
- Dana Willis
- Senior Art Director :
- Kevin Ramirez
- Account Supervisor :
- Alex Rivard
- Account Executive :
- Amber Mekled
- PR :
- MSL
- Chief Consumer Brands Officer :
- Nicole Scull
- Senior Vice President Consumer Brands Practice :
- Krystina Fisher
- Senior Vice President Digital :
- Sally Okine
- Vice President Digital :
- Brandy Francis
- Vice President Media Strategy :
- Kathryn Peevey
- Senior Digital Strategist :
- Julia Brougher
- Media Agency :
- Starcom
- VP Investment :
- Deanna Davies
- VP Strategy :
- Elyssa Rossetti Gibbons
- Associate Director Client Management :
- Alison Dec
- Supervisor Strategy :
- Alexis Genge
- Associate Director Investment :
- Danielle Ruhl
- Supervisor Digital Investment :
- Kendall Buzzelli
- Supervisor Digital Media Planning :
- Olivia Hrusovsky
- Photography and Editing :
- PEDEN+MUNK
- Director/Photographer :
- Taylor Peden
- Director/Photographer :
- Jen Munk-vold
- Production Company :
- Laird and Good Company
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