Special Olympics athletes helped design the Games' 2022 logo

Nine participants joined a workshop with Publicis Seattle to create designs

Published On
Aug 15, 2019

Editor's Pick

The 2022 Special Olympics USA Games enlisted the help of some of its athletes when it came to creating a logo for the event, which will take place in Orlando.

Nine Special Olympics athletes attended a three-day workshop in Orlando with agency partner Publicis Seattle to conceive designs for the 2022 USA Games logo, which features a primary color palette.  Each created their own design, and they were combined to form the final logo, which is called the "United O." 

The mark, which features flame-like elements, is meant to acknowledge the natural wonders of Florida as well as the spirit of the games.

Iranian-American filmmaker Rayka Zehtabchi, best known for her 2018 Academy Award-winning documentary short "Period. End of Sentence," filmed an inspiring mini documentary around the workshop, which can be seen below.

Pete Kearney, executive creative director, Publicis Seattle, comments: “We’ve always felt this was never our logo to create—it was the athletes'. We embraced that idea and empowered the talent, vision and passion of these spirited artists. We’re in the business of changing perceptions, and with this work, we’ve shown that creative power exists in each and every one of us.”

Credits

Date
Aug 15, 2019
Client:
Special Olympics
Agency:
Publicis West-Seattle
President and CEO:
Joe Dzaluk
Chief Marketing Officer:
Bill Schoonmaker
Partnership Manager:
Kyle Jaimes
President:
Melissa Nelson
Executive Creative Director:
Jason Lucas
Executive Creative Director:
Pete Kearney
Creative Director:
Chris Campbell
Creative Director:
Earl Wallace IV
Sr. Art Director:
Chad Ford
Sr. Designer:
Michelle Billings
Copywriter:
Kai Nedderson
Head of Production:
AJ Karim
Executive Producer:
Jen Allen
Assistant Producer:
Grace Gutierrez
Group Account Director:
Garth Knutson
Account Supervisor:
Pat Hutchinson
Account Executive:
Brooke Songey
Project Manager:
Nina Scarnici
Project Manager:
Kurt Hartwig
Studio Director:
Ricky Fisher
Sr. Print Producer:
Molly Costin
Special Olympics Athlete/Artist:
Caroline Shin
Special Olympics Athlete/Artist:
Haley Waggoner
Special Olympics Athlete/Artist:
Lee Savage
Special Olympics Athlete/Artist:
Aarushi Pratap
Special Olympics Athlete/Artist:
Marta Paramo
Special Olympics Athlete/Artist:
Coby Fineran
Special Olympics Athlete/Artist:
Andrew Weatherly
Special Olympics Athlete/Artist:
Patrice Jetter
Special Olympics Athlete/Artist:
Mariah Gilbert
Director:
Rayka Zehtabchi
Director of Photography:
Sam Davis
Editor:
Sam Davis
Assistant Editor:
Tim Deters
Design & Animation Company:
Laundry
Executive Creative Director:
PJ Richardson
Executive Creative Director:
Tony Liu
Creative Director:
Reza Rasoli
Managing Director:
James Sweigert
Head of Production:
Matthew Primm
Producer:
Dean Marchand
Design:
Reza Rasoli
Design:
Yoojin Seol
Design:
Teppei Maki
Design:
Ana Perez Lopez
Animation:
Reza Rasoli
Animation:
Teppei Maki
Animation:
Ramzi Hogan
Animation:
Samantha Maurer
Animation:
Ana Perez Lopez
Audio Record:
Push Button Productions
Producer/Engineer:
Yeosh Bendayan
Producer/Engineer:
Jon Ruhff
Mix/Sound Design:
Bart Radio
Producer/Engineer:
Bart Smith

Need a credit fix? Contact the Creativity Editors

Industry
Project Type