The 2022 Special Olympics USA Games enlisted the help of some of its athletes when it came to creating a logo for the event, which will take place in Orlando.
Nine Special Olympics athletes attended a three-day workshop in Orlando with agency partner Publicis Seattle to conceive designs for the 2022 USA Games logo, which features a primary color palette. Each created their own design, and they were combined to form the final logo, which is called the "United O."
The mark, which features flame-like elements, is meant to acknowledge the natural wonders of Florida as well as the spirit of the games.
Iranian-American filmmaker Rayka Zehtabchi, best known for her 2018 Academy Award-winning documentary short "Period. End of Sentence," filmed an inspiring mini documentary around the workshop, which can be seen below.
Pete Kearney, executive creative director, Publicis Seattle, comments: “We’ve always felt this was never our logo to create—it was the athletes'. We embraced that idea and empowered the talent, vision and passion of these spirited artists. We’re in the business of changing perceptions, and with this work, we’ve shown that creative power exists in each and every one of us.”